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Articles by byShay Berman
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions in which ads are bought at the same time as a user visits a website.
How to Track Your Marketing Efforts
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask yourself what is it about that company—that brand—that makes you think favorably about them. Do you associate the brand with the company’s founder, by chance? Because sometimes brands stand out by harnessing the essence of the founder’s personal brand. Or is it the story behind the brand that speaks to you?
Add These Trends to Your Marketing Plan This Year
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Marketing Lessons We Learned in 2021
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
5 Marketing Goals for 2022
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How to Create a Winning SEO Strategy
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
What Quality Content Means to Google
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
5 Reasons Your Digital Ads Aren't Performing
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Why You Should Ramp Up Advertising For the Holidays
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Intent Marketing: Why It Matters to Your Business
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Questions to Ask When Hiring a Marketing Agency
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Everything You Need to Know About Starting a Podcast
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
10 Ways to Promote Your Small Business Awards to Get More Customers
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360. Online sales are just the beginning.
5 Ways Remarketing Can Boost Your Company’s Bottom Line
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
6 Essential Web Design Elements to Boost Your Website's Conversions
About Latest Posts Shay Berman Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How SEO Can Help You Future-Proof Your Startup
About Latest Posts Shay Berman Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
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