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About Latest Posts Shireen Smith is an intellectual property lawyer specializing in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term. The following is excerpted from “Brand Tuned” by Shireen Smith (Practical Inspiration Publishing, September 2021) with permission.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
