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Articles by Caco Martín
Caco Martín, el diseñador que acierta a la primera el 98% de las veces
El diseñador y consultor canario afincado en Madrid defiende la intuición humana frente a la estandarización de la inteligencia artificial: «La intuición se siente. Eso es de humanos». Por Redacción Diari de Catalunya •21 agosto 2026 a las 14:1121/08/26 - 14:11•5 min de lectura Caco Martín, diseñador y consultor. Foto: kreiiis Empezó como freelance en 2010, en Canarias, después de años trabajando como escaparatista.
Caco Martín, the designer who gets it right 98% of the time on the first try
To start, how would you define the essence of the studio and who is behind the project? Our essence is focus, getting down to the nitty-gritty, going beyond what's expected. We demonstrate this when we design a memorable and strategic presence, both online and offline, so that whoever sees you, chooses you. Behind the project is myself, Caco Martín, designer and consultant. A Canary Islander with cat wings. What has the journey been like to reach the point where the studio is today?
Caco Martín, the designer who gets it right 98% of the time on the first try
To start, how would you define the essence of the studio and who is behind the project? Our essence is focus, getting down to the nitty-gritty, going beyond what's expected. We demonstrate this when we design a memorable and strategic presence, both online and offline, so that whoever sees you, chooses you. Behind the project is myself, Caco Martín, designer and consultant. A Canary Islander with cat wings. What has the journey been like to reach the point where the studio is today?
Mar de cristal, by Caliza
1. instrumental 2. Esto es lo que tengo que hacer, esto es lo que tengo que hacer. Y si no lo hago moriré, y si no lo hago moriré. Si buscas lo contrario encontrarás lo mismo. Para ver otra cosa mejor vete a otro sitio. Cuando llegue ya estarás ahí. Abraza a la belleza y dile a todo que sí. He esperado tanto que ni sé ya que buscaba. Si no salgo rápido no llegaré a mañana. Esto es lo que tengo que hacer. 3. En el día de la brillante estrella te encontré, pero todas las estrellas tienen que palidecer.
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