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Kilpatrick’s Megan Bussey, Justin Eurek, and Calla Yee recently led a session at the 21st annual KTIPS (Kilpatrick Townsend Intellectual Property Seminar) on “Trademark and Patent Rights: Better Together—How to Strengthen Your IP Protection.” This session provided strategic recommendations on protecting intellectual property by leveraging the combined benefits of trademark and patent rights, including trade dress and design patent protection.
This panel will examine the process of a corporate rebrand, and walk through some of the trials, tribulations, and triumphs you can expect with a rebrand. With the following key considerations, you’ll be equipped to support your business in its next rebrand initiative. Please see full article below for more information. Download PDF
This panel will examine the process of a corporate rebrand, and walk through some of the trials, tribulations, and triumphs you can expect with a rebrand. With the following key considerations, you’ll be equipped to support your business in its next rebrand initiative. 1. The Catalyst: Business Objectives There are many different types of catalysts that drive a corporate rebrand.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
