Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Cameron McFadyen
[WEBINAR] Creativity Over Clicks: Insights from our Retail Media Report
Retail media has evolved from a performance channel into a powerful environment for building brands. More than one in five new advertising dollars is now flowing into retail media, yet an emphasis on clicks and short-term conversion can overlook the role of creativity in generating demand and strengthening long-term brand equity. Join us on October 20 for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel.
Creativity Over Clicks: Insights from our Retail Media Report
Retail media has evolved from a performance channel into a powerful environment for building brands. More than one in five new advertising dollars is now flowing into retail media, yet an emphasis on clicks and short-term conversion can overlook the role of creativity in generating demand and strengthening long-term brand equity. Join us on October 20th for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel.
Navigating the Endurance Economy: A BC Perspective on Brand Resilience
Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand. 05.20.26 Reflections from Ipsos’ BC’s Most Loved Brands Event, Vancouver, April 14, 2026, by Cameron McFadyen. When I moved to Vancouver in 2014, a friend joked that BC stood for “Bring Cash.” Like many local sayings, it carried more truth than humour.
Canadian Telcos: Navigating Headwinds in the Endurance Economy
Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value. 03.23.26 Telcos, especially the incumbents, are facing exceptional headwinds right now.
Ipsos Reveals BC’s Most Loved Brands 2025
May 5, 2025, Vancouver, BC – At this morning’s kick-off of event for the Canadian Marketing Association Marketing Week 2025, Ipsos revealed British Columbia's Most Loved Brands for 2025. Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro. This year's study underscores the significance of local brands in maintaining consumer trust during challenging times.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Cameron
Contact Cameron, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack