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Articles by Carina Gerl
Idan Yoav: Denim with character
MQ Artist-in-Residence Idan Yoav presented his denim menswear collection at VIENNA FASHION WEEK 2025, showcasing a perfect symbiosis of creativity, functionality, and upcycling. Take the costume design and dance roots of designer Idan Yoav, add influences from his training in Berlin and Paris, and mix them with upcycling and denim. The result: a collection with cheeky elegance, urban coolness, and unique pieces full of character made from recycled denim.
KARIM TEMIMi: ein avantgardistisches Mode-Märchen
Das Newcomer-Label Karim Temimi verwandelte die VIENNA FASHION WEEK 2025 mit seiner Damenkollektion „Dragon Empire“ in ein fernöstliches Märchen. Schillernde Stoffe, kraftvolle Farben und dramatische Details erzählen von heroischen Kriegerinnen und anmutigen Drachen – eine Show voller Magie, Stärke und futuristischen Luxus.
SPOTLIGHT UKRAINE x austria: Ukrainian labels for powerful women
Under the title “Spotlight Ukraine x Austria,” Ukrainian labels GALAGAN and TAKAYAK made a strong showing at VIENNA FASHION WEEK 2025. With their latest collections, both brands sent a clear message of individuality, craftsmanship, and fashion for confident, strong women. At VIENNA FASHION WEEK 2025, the GALAGAN collection captivated with its sophistication and attention to detail.
Michelbeuern fashion school: Individuality capitalised
Once again this year, the Michelbeuern Fashion School proved just how much potential there is in Austria’s young designers. With 16 different collections, the students addressed important topics in the fashion industry: the fight against the fast fashion industry, awareness of equal rights and the view of the norm. By using sophisticated cuts, asymmetry and bold fabric combinations, they send out a signal that individuality is IN and outdated standards are OUT.
Sitam Fashion Academy: Italian craftsmanship training in Austria
Italian tailoring — the Sitam Fashion Academy teaches a very special pattern construction. A cutting system that is both time-saving and customised. Developed by the Italian tailor’s sons Padovani, this special template and method is widely used and respected around the world. The Sitam Fashion Academy uses this template and the extensive expertise of founder Sabina Cattelan to pass on the craft of tailoring.
Elke Freytag: Timeless elegance between business and glamour
Viennese designer Elke Freytag remained true to her brand: elegant and classic cuts were interpreted in a new and modern way. From business chic to evening dresses, she succeeded in conjuring up timeless silhouettes. Elke Freytag is known for her studio in Vienna’s 7th district. Many of her designs are sewn on site, otherwise in small workshops – sustainability is high on her list of priorities.
THAIdentity: 15 years of Thai fashion in “FLOW”
VIENNA FASHION WEEK celebrates 15 years of “THAIdentity” with a spectacular show full of celebrities, musical performances and impressive fashion highlights. Under the motto “FLOW”, the focus is on the dynamic exchange between Thailand and Austria. The event will be opened by the Thai ambassador, H.E. Ms. Vilawan Mangklatanakul, followed by three singers performing the song “FLOW”.
Dagmar Mikolics: A fashion journey full of style and sophistication
Dagmar Mikolics presents the new fall/winter collection “Cruise” from her fashion label MD Modedesign at VIENNA FASHION WEEK 24 with a lively start. The Austrian designer takes the audience on a stylish journey — inspired by French chic. Bold, expressive and graceful: Dagmar Mikolics is known for her modern interpretation of timeless elegance. In her new “Cruise” collection, she also skillfully blends the avant-garde with everyday practicality.
SLANG SLANG: Street style & elegance combined with recycled high-tech textiles
SLANG SLANG stands for innovation, recycling and future-oriented work. The special approach of processing clothing from the technically high-quality textiles of the automotive industry and developing the prototypes using a 3D program is unique at Vienna Fashion Week. From casual street style looks to extravagant, bold evening wear, everything was there. Webbing as straps for backless tops or as a waistband for skirts. Pants and tops were made from high-quality graphic fabrics.
IMAATU: Returning to Origins with Modern Looks
For her new collection “Root’ation”, IMAATU combines her Nigerian “roots” with the natural cycle “rotation”. This results in modern, African-inspired styles made from sustainable fabrics that delighted visitors to MQ VIENNA FASHION WEEK 2023. The half Viennese, half Nigerian designer IMAATU returns to her African roots for “Root’ation,” her Spring/Summer collection 2024.
MarS: Brand with a Message
Fairy tales can come true, as demonstrated by Austrian designer Marlen Sabetzer-Till and her marvelous fashion-art creations under the label MarS at the MQ Vienna Fashion Week 23. It was a magical spectacle of MarS originals, a dreamy catwalk performance, and classical music. The fact that many of the MarS designer pieces were admired on the red carpet and in the audience beforehand spoke for itself.
ART POINT: META/FEMINISM – Starke Mode für starke Frauen - MQ VIENNA FASHION WEEK
ART POINT: META/FEMINISM – Starke Mode für starke Frauen Das in Wien angesiedelte Modelabel art point präsentiert bei der MQ VIENNA FASHION WEEK.22 mit Performance-Charakter seine neue Winterkollektion META/FEMINISM. Inspiriert vom urbanen Trend des Metafeminismus – auch bekannt als Glaube, dass alle Dinge weiblich sind – wird Feminismus kunstvoll neuinterpretiert. Leuchtende Münder, extravagante Designs und eine beeindruckende Schlussperformance, so wird Mode für starke Frauen inszeniert.
PLURAL: puristische Stilsicherheit in stürmischen Zeiten
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MIJU: kokett. elegant. lässig.
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