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Get as much heads in beds as possible while optimizing your hotel's profit potential. This straightforward definition of a revenue manager's job-albeit oversimplified-probably rings true for many of us in the industry. However, if a revenue manager is solely focused on guest-room pricing, then who's in charge of enhancing revenue for the rest of your property?
The first surf school to be STOKE Certified and the first hotel in Central America to be STOKE Certified have just done so under one roof in the rustic surf and yoga destination that is Playa Guiones, Costa Rica. In February, the surf school and hotel were both assessed by local independent evaluator and co-director of the Costas Verdes reforestation nonprofit, Gerardo Bolaños.
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