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Articles by Carlos Abler
In Pursuit of a Complete Reinvention of Marketing/Quarterly Marketing Newsletter
VLOG - MarTech Success Thrives OR Dies with Marketing Operations Written and Produced by Brand & Demand Solutions Team Frost & Sullivan
The Content Experience Comprehensivist: Why Marketers Should Embrace Multiple Approaches
I have never been able to separate the design of content from that of experience. My entire career is predicated on the alchemy of these elements. And I have an acute sensitivity where the connections between content and experience break down on teams and in the design of solutions. Some of this sensitivity stems from my background in theater and filmmaking. In film, there’s a director.
'Fail fast' meets 'measure twice, cut once'
The methodologies of Agile, originating in software development, are finding significant uptake in the marketing community-at least rhetorically. Application of Agile concepts to content marketing is an extension of this trend. This article will not discuss Agile as a whole but will focus on the concept of minimum viable product as applied to content marketing.
Can brands mourn? How we recover our humanity in the age of suspicion.
We mourn in private. We mourn together. Privacy is simple, but togetherness has many forms. A family mourns the too-early death of a relative. A professional community mourns the death of a colleague. An otherwise disconnected sea of people bond in the morning of a statesman, a social justice hero, or a beloved artist. But what about a brand? A family, a community, the masses. These are all collections of humans. So is the organization behind a brand.
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