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Articles by Carson College
WSU experts to share high-tech solutions for tree fruit at FIRA USA
Scientists in Washington State University’s College of Agricultural, Human, and Natural Resource Sciences (CAHNRS) will present innovations shaping the future of tree fruit agriculture at FIRA USA 2026. CAHNRS is a sponsor and strategic partner of the U.S. conference of the International Forum on Robotics and Automation, gathering Oct. 20-22 in Yakima, Washington.
Workers who fear AI replacement show worse workplace behavior
VANCOUVER, Wash. – Workers who fear artificial intelligence is threatening their occupation are more likely to slack off on the job, swipe a co-worker’s lunch or engage in other counterproductive workplace behavior, a new study finds. This is especially true in occupations where AI is likely to have the greatest impact.
Elevating Cougs spotlights communications tools, tips, and insights
Registration is open for Elevating Cougs, WSU’s virtual professional development conference taking place Oct. 21-22. Organized by the WSU Human Resource Services Learning and Organizational Development and Modernization’s Change & Communications teams, the conference features 40 peer-led sessions tailored for university staff across a range of roles and experience levels. Employees can now build personalized schedules for this packed, two-day event on the conference platform.
Flexible Spending Arrangement Presentation
During the annual Open Enrollment period employees often want to learn more about their WSU benefits. The Flexible Spending Arrangement and Limited Flexible Spending Arrangements are tax-free spending options that are available each year that require re-enrollment each year during open enrollment.
Carson College student consultants move regional businesses forward
Regional businesses can receive a semester of consulting support from Washington State University Vancouver business students, guided by faculty and experienced business leaders, at no cost. Through the Carson College of Business’ Business Growth Mentor & Analysis Program, student teams help businesses and nonprofits analyze challenges, identify opportunities, and develop strategies for growth while gaining hands-on consulting experience.
Foley Institute cosponsors Braver Angels WA panel debate on Washington’s three 2026 ballot initiatives
October 12, 2026 By Communications staff, Washington State University The Thomas S. Foley Institute for Public Policy and Public Service at Washington State University is cosponsoring a nonpartisan panel debate on the three statewide initiatives on Washington’s November 2026 ballot in partnership with Braver Angels of Washington State. The virtual event takes place from 6:30 to 8:30 p.m. Thursday, Oct. 15, less than three weeks before the Nov. 3 general election.
Oct 19: Walton Lecture features insights from Starbucks risk management director
Anthony Spacciante, director of risk management for Starbucks, will present “The Places You Can Go: Careers in Risk Management and Insurance” from 5:30–6:30 p.m. Monday, Oct. 19 in Todd Hall 116. The presentation is the 34th annual Walton Lecture for the Carson College of Business, free to the public. Anthony Spacciante (photo courtesy of Anthony Spacciante).
SEL corporate partnership empowers Carson Coug talent development
The support Schweitzer Engineering Laboratories (SEL) provides Washington State University extends beyond helping train future engineers and scientists. The Pullman-based company and its employees are also helping prepare the next generation of business leaders. “We believe in developing future leaders who combine technical competence, business acumen, and strong values,” said Joey Nestegard (’95 Accounting), SEL executive vice president.
Cannabis ads may shape viewers’ expectations about cannabis and sex
PULLMAN, Wash. – Alcohol advertisers have long faced industry guidelines discouraging them from linking drinking with sexual success. Cannabis marketers have no comparable industrywide guidelines and may promote cannabis in connection with sex and intimacy. A new Washington State University study suggests such messages may influence young adults’ intentions to use cannabis before sex, with potential implications for sexual decision making and consent.
WSU College of Medicine welcomes MD class of 2030 in white coat ceremony
Eighty future Coug docs walked across the stage on Aug. 21 to don their white coats, the first step in their journey to fill a critical need for more physicians in Washington and beyond. The Washington State University Elson S. Floyd College of Medicine welcomed incoming medical students in a ceremony at Spokane’s historic Martin Woldson Theater at the Fox. A cherished tradition across the country, the white coat ceremony marks learners’ transition into the medical profession.
Dr. Universe explains why keyboard keys aren’t in ABC order
September 1, 2026 By Communications staff, Washington State University Washington State University’s resident feline scientist, Dr. Universe, answers a key question from Arnaaz, 10, of New Jersey: Why aren’t keyboard keys arranged in ABC order? With help from WSU librarian and trained historian Erin Hvizdak, Dr. Universe explores the origins of the QWERTY keyboard, which debuted on early typewriters in the 1870s.
Carson College of Business appoints Christopher Cooney to lead the Center for Entrepreneurship
Christopher Cooney, associate professor (career track) of entrepreneurship in the Carson College of Business at Washington State University, has been named as the new director of the WSU Center for Entrepreneurship (CfE). He officially began director duties Aug. 16. “I’m honored and excited to step into the director role,” said Cooney. “Connecting students directly with industry, and watching them build real ventures because of it, has been one of the greatest rewards of my career.
When ‘helpful’ product reviews lead shoppers astray
Imagine hiking through the woods in search of wild berries. One looks perfectly ripe, so you pick it and take a bite, only to discover it’s sour. The experience might leave a bad taste in your mouth, and new research from Washington State University suggests online shoppers often experience something similar while reading online reviews. Many retailers highlight a handful of “featured” product reviews to help shoppers sort through hundreds or even thousands of customer opinions.
Disease investigator returns to WSU for veterinary degree
For two years, Terran Gilbreath’s job was to trace disease outbreaks back to their source. Working as an applied epidemiology fellow with the Oregon Health Authority, he investigated cases of Salmonella, E. coli, and other infectious diseases, interviewing people who had become sick, and piecing together clues that could reveal just how an outbreak began and spread.
Sept. 30: Power Breakfast to focus on how AI is transforming business and higher education
August 24, 2026 By Sue McMurray, Carson College of Business Debbie Compeau, Phyllis J. Campbell Endowed Dean of the WSU Carson College of Business, will keynote the Power Breakfast event Sept. 30 in Seattle. SEATTLE, Wash. – The annual Power Breakfast networking event hosted by the Washington State University Carson College of Business will feature Debbie Compeau, Phyllis J. Campell Endowed Dean of the Carson College.
The Impact of Homeless Encampments on Housing Prices
Conflicts of Interest The authors declare no conflicts of interest. Data Availability Statement The data that support the findings of this study are available from the corresponding author upon reasonable request. References , and 2003. “The Duration of Homelessness: Evidence From a National Survey.” Journal of Housing Economics 12: 273–290. , and . 2004. “Risks for the Long Run: A Potential Resolution of Asset Pricing Puzzles.” Journal of Finance 59: 1481–1509. , , , and . 2018.
Ask Dr. Universe podcast explores black holes and how astronomers find them
August 13, 2026 By Melissa Mayer, University Marketing and Communications The latest episode of the Ask Dr. Universe podcast takes listeners into the mysterious world of black holes with Washington State University astrophysicist Vivienne Baldassare. In the episode, Baldassare explains what black holes are, how they grow, and why even light cannot escape them. Listeners learn how astronomers study objects they cannot see directly by looking for their influence on nearby gas and stars.
Carson College of Business fosters Cambodian business students’ ventures
Last spring, students from CamEd Business School in Phnom Penh, Cambodia, traveled to Washington State University’s Carson College of Business for the second consecutive year to present ventures developed through the school’s entrepreneurship program. Student teams shared their business concepts with members of the Carson College’s International Business Club, returning to Pullman as part of a partnership that is quickly becoming an annual tradition between the two institutions.
Looking ahead to the fall semester at WSU
August 13, 2026 By Communications staff, Washington State University President Betsy Cantwell In a message and video to the Washington State University community, President Betsy Cantwell welcomed students, faculty, and staff to the new academic year and encouraged them to make the most of the opportunities ahead. Dear WSU Community, A new academic year is just around the corner, bringing renewed energy and excitement to Washington State University.
Robinhood users target simplicity in choosing stocks
PULLMAN, Wash. — Millions of investors using the Robinhood app tend to favor simpler, easy-to-understand stocks, according to new research from Washington State University — and those stocks outperformed more complex firms during the study period. Those are among the findings of a new paper that examined investment patterns on Robinhood, the popular commission-free, game-like app and web platform. Some 28 million people use Robinhood, with an average user age of 35, according to the company.
Helicopter helps replace Gesa Field lighting
A helicopter took to the skies above Washington State University’s Pullman campus July 18–19 to help remove and replace stadium lighting at Gesa Field as part of ongoing facility improvements. The aircraft, a 1975 Bell 205A-1 helicopter, better known as a Huey, lifted lighting units from the stadium roof and surrounding light poles during the two-day operation.
Carson College faculty honored among world’s top 100 global hospitality educators
Four faculty members from the School of Hospitality Business Management in the Washington State University Carson College of Business have been named among the world’s top 100 influential educators in hospitality for 2026 by the International Hospitality Institute. The institute, a global organization upholding advocacy and standards for the hospitality industry, recognizes academics who continuously advance hospitality curriculum and student success.
WSU study shows nutrient loss in vineyards can be attributed to factors beyond fruit harvest
PROSSER, Wash. — New research from Washington State University could help grape growers improve nutrient use efficiency and develop a more accurate fertilizer budget, helping ensure high fruit quality, vineyard productivity, and long-term economic and environmental sustainability. The findings, published in the American Journal of Enology and Viticulture, show that leaf fall, dormant cane removal, and environmental conditions can significantly impact nutrient loss in grapevines.
College of Veterinary Medicine Dean Dori Borjesson announces retirement
Dori Borjesson, dean of Washington State University’s College of Veterinary Medicine, has announced her intention to retire during spring 2027. Borjesson will continue to serve as dean while plans are underway to name a permanent successor. The Provost’s Office will launch a national search in September. “In her tenure at WSU, Dori has been a tireless champion for the college and its programs,” said Provost and Executive Vice President Chris Riley-Tillman.
New student regent brings passion for empowering young people
Nicole Anonthy, a senior pursuing a bachelor’s degree in human development via Washington State University Global Campus, is serving as the student regent on the WSU Board of Regents for the 2026–27 academic year. Her selection by Washington State Gov.
Carson College of Business expands certificate offerings to build Washington’s workforce
The Carson College of Business at Washington State University has expanded its career-focused certificate programs aimed at powering Washington’s workforce. Known as Carson Pro, this robust suite of content provides on-demand learning for workforce development. The expanded Carson Pro portfolio includes a new supply chain management certificate and a partnership with Ziplines Education to offer certificates in artificial intelligence as well as high-demand business skills.
Winnie on wheels keeps rolling after lifesaving cancer treatment at WSU
An 8-month-old puppy named Winnie is back home with her family in Spokane after undergoing surgery and completing 20 radiation treatments for a rare spinal tumor at Washington State University’s Veterinary Teaching Hospital. The American bully now gets around in a custom wheelchair after the cancerous mass damaged her spinal cord, but it has hardly slowed her down. “She’s the happiest little girl. There was never a time where she was in pain.
WSU, Seattle Sports announce new flagship agreement and expanded partnership
Washington State University Athletics and the Bonneville Seattle Media Group announced a new multi-year partnership Thursday. The new partnership allows Cougar Athletics to expand its reach in the Puget Sound region, as Seattle Sports (710-AM) will once again serve as the Seattle flagship station for Washington State Football and Men’s Basketball broadcasts.
Hospitality scholar Dipra Jha advances global tourism innovation in Tbilisi, Georgia
Washington State University hospitality and tourism expert Dipra Jha recently traveled to Tbilisi, Georgia, to mentor participants in the Digital Tourism Ideathon hosted by Caucasus University. The event held June 4–5 brought together students, mentors, and industry professionals to learn about current trends in tourism, hospitality, and technology.
Dr. Universe explores the surprising ways birds stay hydrated
July 8, 2026 By Melissa Mayer, University Marketing and Communications WSU veterinarian Dr. Marcie Logsdon helps Dr. Universe explain the various ways that different species of birds stay hydrated (composite featuring an illustration by Ibrahim and photo by DoreenB. Photography/Adobe Stock). Washington State University’s resident feline scientist, Dr. Universe, answers a fascinating question from Maybelle, 11, of Alaska: How do birds drink?
Quiet, please: Hatchery salmon raised amid noise are less likely to return to spawn
VANCOUVER, Wash. — Fish hatcheries are a critical part of the effort to restore salmon runs in the Pacific Northwest. But hatchery fish are less likely than wild ones to return from the ocean to spawn — and one reason may be hatchery noise.
World Cup data reveals why initiative alone doesn’t improve team performance
PULLMAN, Wash. — Team members’ initiative can help teams succeed, but only when it is paired with strong coordination, according to new research from Washington State University. The study, published in Group & Organization Management, was co-authored by Jeremy Beus, professor of management at WSU’s Carson College of Business, and Erik Taylor of East Carolina University.
WSU faculty receive Fulbright U.S. Scholars awards
Two Washington State University faculty members received Fulbright U.S. Scholars awards to teach and conduct research abroad in the upcoming academic year. Professor Benjamin Shors, of the Edward R. Murrow College of Communication, will work with students to improve rural journalism in Albania. Professor Sindhuja Sankaran, of the College of Agricultural, Human, and Natural Resource Sciences, will conduct research in India on using sensing and automation to measure crop traits.
Carson College students learn from Chelan agrotourism experience
Washington State University Carson College of Business students recently learned about the connection between agriculture and hospitality on a three-day agrotourism excursion in the Chelan region. Assistant Professor Jessica Murray and Executive Chef Mathew Morgan, both educators in the WSU School of Hospitality Business Management, took 14 hospitality students to farms, orchards, cideries, and wineries for a deeper perspective of how hospitality and agriculture work together as an ecosystem.
Cougar Investment Fund celebrates 25 years of growth, impact, and expanded learning
The Cougar Investment Fund (CIF), a large capitalization equity portfolio managed by Washington State University Carson College of Business undergraduates, celebrates its 25th anniversary this year. When former WSU Professor Rick Sias launched the CIF in 2001, he envisioned business undergraduates managing $1 million to develop hands-on investment skills. Today, students in the yearlong course manage around $6.5 million.
WSU uses history to breed better cherries
Washington State University is diving into its extensive history of cherry breeding to better understand the genetics underlying new, tasty fruits that benefit consumers and growers. In a paper published in Fruit Research, WSU scientists used records kept by longtime sweet cherry breeder Thomas Toyama to break down the precise heritage of cherry breeds he cultivated over the course of his prolific career.
Externship gives WSU veterinary students a look at the day-to-day of bovine medicine
A six-week paid summer externship is introducing Washington State University veterinary students to careers in livestock by pairing them with dairy and feedlot operations throughout the Pacific Northwest. The WSU College of Veterinary Medicine’s Northwest Bovine Experience aims to increase the number of students interested in food animal medicine and expose them to the realities of the field.
Two appointments to WSU’s Board of Regents announced Original
Washington State University alumni Fé LopezGaetke and Mary Nam have been appointed to the university’s Board of Regents by Gov. Bob Ferguson. Both appointments will take effect June 9. “Fé and Mary have been true advocates for Washingtonians for decades,” Gov. Ferguson said in an announcement Tuesday.
Carson students learn to “survive” credit card use
Carson College of Business finance students in Adjunct Professor Heather Howard’s personal finance class stepped into a mock shopping mall this spring as part of “Surviving the Swipe,” an interactive financial literacy activity that challenged them to think critically about credit card spending and long-term financial decision making.
Electrochemical Society honors WSU scientist for sensor research
Washington State University Vancouver researcher Praveen Sekhar has received one of the top honors in his field for developing sensor technologies that could improve everything from environmental monitoring to food safety. Sekhar, an associate professor of electrical engineering in WSU Vancouver’s School of Engineering and Computer Science, was selected for the 2026 Sensor Division Outstanding Achievement Award from the Electrochemical Society (ECS).
Fathers may influence their children’s health before they’re even conceived
PULLMAN, Wash. — A father’s health before conception may leave a biological imprint on his future children, according to a new study from Washington State University. Published in Proceedings of the National Academy of Sciences, the study addresses a long-standing question in reproductive biology: How can a father’s diet, metabolism or environmental exposures influence the health of his offspring when sperm contribute little more than DNA at fertilization?
Carson College of Business student consultants boost Washington hotels’ performance
When managers at two Washington hotels needed fresh ideas to streamline their operations, improve guest experience, and boost revenue, they turned to Washington State University business students. Through a partnership developed with The Hotel Group, Carson College of Business students in Assistant Professor Asa Brown’s senior entrepreneurship capstone course spent the spring 2026 semester analyzing hotel operations, reviewing customer data, and conducting on-site visits.
Do Accruals Convey Information About Future Cash Flows? A Re-Examination of Inferences Drawn
1 Introduction FASB Statement of Financial Accounting Concepts No. 1 (SFAC 1) asserts that “earnings based on accrual accounting generally provides a better indication of an enterprise's …ability to generate favorable cash flows than information limited to…cash receipts and payments” (hereafter, we refer to this as the intent of SFAC 1). SFAC No. 8 makes similar statements.
WSU study offers realistic look at the future of sustainable aviation fuel
PULLMAN, Wash. — The United States could feasibly produce enough sustainable aviation fuel to meet roughly two-thirds of its 2030 federal target, but getting there will require overcoming major hurdles, according to a new Washington State University-led study. Published in the March edition of Biomass and Bioenergy, the study offers one of the most detailed looks yet at the nation’s sustainable aviation fuel, or SAF, industry.
Carson College of Business celebrates faculty, staff, and PhD student success
Washington State University’s Carson College of Business honored outstanding faculty, staff, and graduate students at its annual college awards celebration, recognizing excellence in research, teaching, and service. Outstanding PhD Instructor Award Md Kamrul Hasan Department of Management, Information Systems, and Entrepreneurship Hasan is recognized for his outstanding performance as an instructor of record, demonstrating effectiveness in both student learning and classroom engagement.
Study abroad expands Sofia Ramirez’s path
Three study abroad experiences in just over a year have reshaped how Sofia Ramirez (’27 Busi. Admin., Psych.) sees her future. Through two faculty-led trips to Panama and a monthlong experience in Italy, she has moved beyond studying business in a classroom to understanding how it operates across borders — an experience that has redefined what she sees as possible for her career. Connecting learning to real business Studying abroad was not always part of Ramirez’s plan.
WSU lands $1.4m DOE grant to train next wave of nuclear workers
A $1.4 million federal grant will help expand Washington State University’s nuclear training capabilities, supporting a new “Reactor Ready” initiative aimed at preparing students and other workers for careers in the nation’s nuclear energy sector.
Global Campus helps Eugenio Padilla pursue leadership goals
Eugenio Padilla recently earned his business degree while working full time, raising a family, and planning his next career move. While studying management through WSU Global Campus, Padilla shaped his education around a busy schedule — using the program’s flexibility to stay on track toward graduation. Padilla began his college journey in 2016, but his progress was slowed by an eight-year stint in the US Marine Corps.
WSU trio learns about Peruvian culture, water resource management during study abroad trip
During a recent trip to South America, three Washington State University students learned firsthand about Peru’s water resource management and Indigenous practices. The 10-day voyage was hosted by The Green Program, a provider of global, sustainability-focused experiential education trips, and included roughly 20 students from universities throughout the U.S. “Peru is one of the most beautiful places I’ve ever been.
WSU online MBA programs highly ranked by CEO Magazine
PULLMAN, Wash. – CEO Magazine has recognized the Washington State University Carson College of Business online MBA and Executive MBA programs as No. 2 in the U.S. and No.16 globally and No. 9 in the U.S. and No. 24 globally in its 2026 global rankings. The online MBA ranking increased from No. 6 nationally and No. 27 globally in 2025. The online Executive MBA increased from No. 10 nationally and No. 27 globally.
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