Case Studies

Learn why industry-leading companies around the world rely on Muck Rack for their media database, pitching, monitoring and reporting.

Gogo Case Study Morgan Painter, Associate Communications Manager

Gogo

Morgan Painter, Associate Communications Manager

Using Muck Rack, Gogo minimizes their time spent tracking critical media mentions and increases their interactions with journalists accessing their inflight internet service.

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Prologis Case Study Rachel Klinkatsis, Communications Specialist

Prologis

Rachel Klinkatsis, Communications Specialist

In a highly specialized industry, the S&P 500 company and global leader in industrial logistics real estate uses Muck Rack to quickly uncover press hits and monitor important strategic moves throughout their industry.

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Consumer Technology Association Case Study Izzy Santa, Director of Policy Communications

Consumer Technology Association

Izzy Santa, Director of Policy Communications

The group behind the annual Consumer Electronics Show (CES) easily finds relevant journalists on Muck Rack based on past event coverage and social media posts. Combining relevant data with a seamless workflow platform makes collaborating throughout the media relations process simple.

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Hubbell Lighting Case Study Michael McCullough, Director of Public Relations

Hubbell Lighting

Michael McCullough, Director of Public Relations

By reducing their time spent monitoring Twitter and Google, Muck Rack helped save the world leader in lighting innovation countless hours uncovering and analyzing the media trends in their specialized industry.

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Small Girls PR Case Study Jacqui Wimberly, Account Supervisor

Small Girls PR

Jacqui Wimberly, Account Supervisor

With some of the buzziest startups and Fortune 100 companies amongst its clientele, Small Girls PR uses Muck Rack to build key relationships with journalists across industries and stay up-to-date with changes and happenings in the media world.

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Lehigh University Case Study Lauren Stralo, Media Relations Specialist

Lehigh University

Lauren Stralo, Media Relations Specialist

The research-focused university builds media lists and relies on Muck Rack’s technology to maintain their accuracy so opportunities to connect their expert sources with journalists are not missed.

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Fandom Case Study Nikki Flynn, Global PR Director

Fandom

Nikki Flynn, Global PR Director

FANDOM, a global entertainment media brand powered by fans, uses Muck Rack to connect with top-tier media, search niche and trending topics to identify opportunities and stay on top of news and media hits with Alerts.

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car2go Case Study Amanda Todd, Communications Specialist

car2go

Amanda Todd, Communications Specialist

car2go, North America’s largest flexible one-way car-sharing service, uses Muck Rack to find and connect with media in each of their new, local markets. Monitoring coverage with Alerts and organizing press hits with Coverage Reports automatically quantifies their impact and success.

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The Marshall Project Case Study Andrew Epstein, Communications and Development Associate

The Marshall Project

Andrew Epstein, Communications and Development Associate

The nonprofit news organization covering the criminal justice system uses Muck Rack to streamline engagement with top-tier media. Through Pitches on Muck Rack, The Marshall Project easily sends targeted, personalized emails to journalists at scale.

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Sopexa Case Study Marie-Camille Pont, Public Relations Coordinator

Sopexa

Marie-Camille Pont, Public Relations Coordinator

The only international marketing agency entirely specialized in food and drink uses Muck Rack to go beyond traditional beat and topic searches to find the journalists covering niche markets, chefs, specific foods and more.

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