A year ago this past Friday, Mark Zuckerberg published a lengthy post titled “Building a Global Community.” It offered a comprehensive statement from the Facebook CEO on how he planned to move the company away from its longtime mission of making the world “more open and connected” to instead create “the social infrastructure ... to build a global community.” He identified a number of challenges to realizing his mission, and ranking high among them was the political polarization of his user base.
In late July, Snap’s director of engineering emailed the company’s team in response to an unfolding privacy threat. A government official from Dorset in the United Kingdom had provided Snap with information about a recent attack on the company’s users: a publicly available list, embedded in a phishing website named klkviral.org, that listed 55,851 Snapchat accounts, along with their usernames and passwords.
Facebook hired Campbell Brown as its head of news partnerships on January 6th. At the time, Brown wrote that she would “help news organizations and journalists work more closely and more effectively with Facebook.” In a post that has since been deleted, she wrote: “I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses.”What a difference a month can make.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".