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Articles by Cassidy Milder
HTML or Text Emails: Which is Better?
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.
3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter. Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt.
3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World - Marketo
It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter. Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt.
3 Reasons to Adopt a Scalable Marketing Automation Platform
Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth.
3 Reasons to Adopt a Scalable Marketing Automation Platform - Marketo
Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth.
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