Cassie Will-Darnall is a talented business professional with years of experience in several industries, such as sales and marketing. Visit CassieWillDarnall.net
Interview
Have you ever used a typewriter?
yes
What's your favorite social network?
LinkedIn
What story are you most proud of writing or working on?
The story I’m most proud of is building my business from the ground up. It wasn’t easy—there were challenges with funding, market competition, and finding the right team. But each obstacle became an opportunity to learn and grow. One moment that stands out was leading a critical project that turned a potential loss into a major win, shifting the course of the business. Expanding into new markets and securing key partnerships felt like milestones, but the most rewarding part has been empowering my team and mentoring others. Seeing my vision come to life is what makes the journey so fulfilling.
What advice can you offer to aspiring journalists?
You can do it
When's the best time to pitch you?
The best time to pitch me is when your proposal aligns with my business goals and offers clear value. I appreciate pitches that are concise, well-researched, and come with actionable insights.
What's your favorite drink?
Water
When you're not at a computer, where are you most likely to be?
When I’m not at a computer, I’m most likely engaging in activities that recharge me. That could mean networking at industry events, meeting with clients or partners, or brainstorming strategies with my team. I also value personal time, so you might find me at the gym, traveling, or spending quality time with family and friends. Staying active and balanced is essential—it fuels both my personal growth and professional success.
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