The parking lot at the gas station on this New Brunswick reserve is empty except for a lone man sitting on a bench, sipping a can of iced tea and finishing his cigarette. We're calling him Stephen, which is not his real name. And we're not saying the name of the reserve where we've agreed to meet on an unexpectedly hot September day. That's because what he's telling us about is the illicit opioids he sells to residents here.
As a teenager in foster care in northern Ontario, Mandy Richard began snorting Percocets and OxyContin before turning to almost anything she could get her hands on, including hydromorphone and Tylenol 3. The relief the highs brought her were more potent than the fear of an overdose. "Then you're looking for your next fix, and you're aching for it and you're anxious for it. You need it," she said.
The number of Canadians hospitalized due to opioid poisoning is growing dramatically, according to new numbers published by the Canadian Institute for Health Information. But even with new data, tracking the breadth of the crisis in Canada continues to run up against problems. Between April 1, 2016 and March 31, 2017, an average of 16 Canadians were hospitalized each day because of opioids, a jump from an average of 13 people every day two years ago.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".