Digital, digital, digital…. For the past 5 to 10 years, it seems like every conversation about donor engagement and giving has been based on “going digital.” More and more nonprofits are moving towards digital marketing to attract donors, many of whom are spending more and more of their time in their email inboxes, scrolling social media feeds, and using their mobile phones. But after all of this time, what do we have to show for the push toward digital marketing in the nonprofit sector?
