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In order to capitalise fully on the opportunities that lie within the rapidly-expanding commercial banking sector, banks need to get a much more comprehensive picture of and insight into their client’s purchasing patterns and trends. By embracing client data in this way, banks can start to benefit from tracking parameters such as ‘Spend Per Account’ (SPA) and ‘Average Transaction Value’ (ATV) enabling them to create an in-depth ‘DNA’ of each client.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
