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Articles by CEW France
Beauty after 40: embracing ageing rather than hiding it
Over the past year, searches relating to skincare, make-up and beauty have seen sharp increases: • +525 per cent for “over 40 beauty”, • +396 per cent for “women over 40 make-up”, • +391 per cent for “skincare over 40”. At the same time, the much broader term “mature skin make-up” has risen by 73 per cent year-on-year and generated around 43,000 searches over the past month, suggesting that the topic now extends far beyond the scope of a niche beauty trend.
Covid-19: How did you experience the second lockdown?
We know that cosmetics is a very feminine field. The distribution of respondents to this survey proves it once again: • 12% are male • 88% are female Among them: • 31% are manufacturers • 20% of ingredient suppliers • 10% of the consultants • 39% have another function On an individual level, the “CosmeticOBSians” are still a majority (59%) to have experienced this second lockdown rather well.
Conquering Generation Z
Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite demanding and does not have the same expectations as its elders. in-cosmetic Connect has published some data and figures in order to better understand these “Z’s” and especially to offer them adapted care. They may be young (at least for now since nothing lasts forever), but that’s no reason to underestimate them. Zs represent 32% of the population.
The EDQM alerts on the non-compliant presence of allergens in cosmetic products
A study by the European Network of Official Cosmetics Control Laboratories (OCCLs)* indicates that some cosmetic products sold throughout Europe still contain excessive levels of allergy-inducing fragrances. Results showed that 7.7% of samples were non-compliant with legislative requirements due to a missing or false declaration of allergenic fragrance compounds and that 3.1% of products marketed as “perfume-free” contained fragrance compounds.
How is luxury sector perceived by the French?
In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics, are no exception to this trend. But does this sector meet the expectations of the French? L’Observatoire Cetelem has conducted a survey to find out whether it is compatible in a sustainable society. This study was conducted online, from November 5 to 6, 2020, on a sample of 1020 people representative of the French population aged 18 and over.
The new chinese consumers
According to Chemlinked, three types of consumers predominantly stand out Skintellectuals This clever contraction between “skin” and intellectual" is a term already known to the beauty industry. In China, this category concerns nearly 10 millions and Chemlinked indicates that the annual growth rate of beauty products consumption of this group is 100%. So it’s best to take the Skintellectuals seriously. The median age of these individuals is 29 years old, they are mostly women (87%).
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