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Articles by Charles Patti
A Smarter Approach to Measuring Customer Experience - Tribune Content Agency
Charles H. Patti is a professor emeritus at Queensland University of Technology. Maria M. van Dessel is a research scholar in the Department of Marketing at the University of Denver’s Daniels College of Business. Steven W. Hartley is a professor of marketing in the Department of Marketing at the Daniels College of Business. A data-driven approach to understanding and improving the customer experience is critical to company health.
A Smarter Approach to Measuring Customer Experience
Summary: The proliferation of customer experience measurement tools means that marketers now face the challenge of managing, and deriving value from, an overwhelming number of CX metrics. Research has identified ways for businesses to identify the metrics that are of greatest value and align them with customer journey mapping. Collecting fewer metrics yields tracking and reporting efficiencies, and connecting them to key stages of the customer journey gives CX managers more actionable insights.
Christina Thomas and Charles Patti to Appear on Legacy Makers TV
Christina Thomas and Charles Patti to Appear on Legacy Makers TV FL, UNITED STATES, September 12, 2025 /EINPresswire.com/ -- Christina Thomas and Charles Patti, co-founders of MY Self Wellness, are set to appear on Legacy Makers TV, where they will share insights on overcoming trauma, building a purpose-driven business, and fostering compassionate healing.
Why ketamine should be a first line of defence for mental health conditions
In recent weeks, much has been made of psychedelic drugs’ potential to redefine mental health treatment. As the sector becomes more visible, major players have started to re-evaluate their traditional roles within the psychedelic research ecosystem.
CX Measurement | Pipeline Magazine | Customer Experience
ORDER REPRINTS DOWNLOAD COMMENT DISCUSS SHARE By: Dr. Charles Patti For over ten years, The Cable Center (TCC) in Denver, Colorado, has been bringing together top customer experience management (CXM) executives from the cable industry to advance the practice of customer experience (CX). Under the banner of the C5 (Cable Center Customer Centric Consortium), our group meets twice each year—alternating between TCC (Denver) and the headquarters of a C5 member.
If companies thought like cathedral builders, they could change their fortunes
I was recently in Milan to visit a friend and to spend a couple of days revisiting this city. One the most impressive sites is the Duomo, the Gothic cathedral in the heart of the city, surrounded by upscale shops of many of today’s most famous fashion designers. The Duomo is impressive for many reasons, but what struck me the most is that it took nearly 600 years to complete.
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