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Charlie Rees-Smith

As seen in: Bazaarvoice Blog
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Articles by Charlie Rees-Smith

How to learn from (and reduce) holiday returns

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By SImon Byrne, Simon J Byrne, Charlie Rees-Smith, Andrew Brzezicki
| Bazaarvoice Blog
It might only be September right now, but it’s never too early to get prepared for that inevitable onslaught of holiday returns. You know how it goes. A wacky tie. A voice-recording tape measure. A “world’s greatest father” mug for your Grandma — some holiday gifts just miss the mark. So brands and retailers usually expect a flood of returns in January. That was further amplified this year, since more people are shopping online.
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Actionable insights Archives | Bazaarvoice

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By SImon Byrne, Simon J Byrne, Charlie Rees-Smith, Andrew Brzezicki, Brittany E Shulman
| Bazaarvoice Blog
Actionable insights How to learn from (and reduce) holiday returns Read post Actionable insights How to reduce e-commerce returns (with user-generated content) Read post Actionable insights What is word-of-mouth marketing and how does it work?
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The best Mother’s Day marketing campaigns of the year

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By Brittany E Shulman, Amanda Awad, Ashley Knowles, Charlie Rees-Smith
| Bazaarvoice Blog
Mother’s Day is the time to honor Mom and all that she does. And, if there was ever a time to celebrate, it was this year. The pandemic cast a spotlight on just how much moms do and how they’ve stepped up recently to take on extra responsibilities. Your relationship with your mom may seem even more valuable and meaningful now, especially if you haven’t gotten to see her over the past year. Mother’s Day has long been a popular shopping holiday.
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Reduce Returns | Bazaarvoice

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By Charlie Rees-Smith, Andrew Brzezicki
| Bazaarvoice Blog
Reduce product returns Use UGC to create confident purchases. Reducing return rates doesn’t just save you time and money – it creates happier customers, too. Help your customers buy the right product, the first time. With solutions that allow you to answer their questions, respond to reviews, and find other answered queries, your customers are empowered to make the right purchasing decisions. They’ll thank you for it. And so will your bottom line.
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