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Articles by Charlie Sammonds
Shroom Community Update #1
Hey Shroomies! How is it going? It’s been a couple of weeks since we appeared in the DeFi scene and since then things in the ecosystem have been evolving rapidly. It’s crazy the speed at which things are moving. It’s super exciting to see this fast innovation.
How Sustainable Is Digital? | Articles | Chief Digital Officer Magazine
The Industrial Revolution arguably advanced humanity more significantly than any societal development that preceded it. Without it, the rapid technological developments of the 21st century wouldn’t have been possible; mass production, automation - the Industrial Revolution laid the foundations.
The Internet of Things Will Depend on Sustainable Energy
The Internet of Things (IoT) is a technology which has revealed its true scope as new applications have emerged. For most people, the smart home is the first thought — it is easy to imagine connected fridges which can reorder groceries once they drop below a certain level, or a thermostat which begins heating the house once you come within a certain distance of it. This is the softer side of the IoT, a development in consumer products which feels less like an explosion than steady progress.
'Voice Search Is An Emerging Trend That Is Going To Change The Way Patients Access Healthcare' | Articles | Chief Digital Officer
For almost 5 years, Lindsay Neese Burton served Duke University Health System as their Senior Director of Consumer Marketing, where she lead direct and content marketing teams. Lindsay has since being appointed as Healthcare Marketing Director at reputation.com, where she is the healthcare expert in creating marketing strategies within an organization that leads and pioneers in online reputation management.
City Boy: Phil Foden
Port meets the rising star of British football, Phil Foden, as Nike launch a new collection designed by Kim Jones Phil Foden may be a teenager but he has already garnered more accolades than most players could dream of. A product of Manchester City’s youth system, last month, as part of Pep Guardiola’s record-breaking title-winning side, Foden became the youngest player in history to pick up a Premier League medal.
The Importance Of Diversification In Tech | Articles | Strategy
When you look back at the history of the internet, the tech companies that now dominate the landscape almost all began with a single product. Facebook’s initially limited social media offering, Google’s search function, Amazon’s book sales - today’s giants began with one offering, but all have developed and evolved into multi-faceted businesses with a plethora of revenue streams and products.
How Can Digital Publishers Build A Robust Content Distribution Strategy? | Articles | Chief Digital Officer
Everything about content distribution in 2018 is fragmented. Brands are no longer thinking locally, even startups are looking to appeal to a global audience, and to do so means publishing on a number of different platforms. Different types of media belong on different channels, certain audiences can only be found on certain social media, so engaging as many people as possible with content is a multi-faceted job.
The Power Of Human Connection At Scale | Articles | Chief Digital Officer
Great customer experience is, arguably, the biggest driver of competitive advantage today. Brands are shoveling resources into creating a coherent, positive online experience for their audiences, with the modern consumer more likely to be impressed by a positive interaction than a product itself. Social media is a huge part of this process, but it’s not something that can be siloed into a team and left alone.
Do Consumers Actually Want Personalization? | Articles | Chief Digital Officer
So much is made of personalization in the modern marketing conversation that you'd be forgiven for imagining most people actively want it. But do they really? There are, of course, incredibly satisfying experiences to be had when a user's data is harnessed to build a more effective service. Take Spotify's Discover Weekly feature, for example, which examines a user's listening history and suggests new music to them in the form of a weekly playlist.
A Deep Dive Into Digital Marketing In Healthcare | Articles | Chief Digital Officer
As CMO of iSalus Healthcare, Renae Rossow is responsible for overseeing the planning, development and execution of the marketing and advertising initiatives. Working closely with the Chief Strategy Officer to generate revenue by increasing sales through successful marketing for the entire organization using market research, Ranae leads on pricing, product marketing, marketing communications, advertising and public relations.
Mobile Startup Tribe Is Capitalizing On Two Booming Trends | Articles | Chief Technology Officer
Launching a messaging app must often feel like a hopeless task. Between WhatsApp, iMessage, and Facebook Messenger, the major tech giants pretty much have most users covered. Snapchat offered something different, and has thus managed to survive against fierce competition from Zuckerberg and Co., but unless startups can build a genuinely unique proposition then they'll be fighting an uphill battle from the start. This is a problem messaging app startup Tribe found.
What's A Micro-Influencer And Why Should Brands Care? | Articles | Chief Digital Officer
In 2018, consumer attention is at a premium. We're all bombarded with marketing messages from the moment we wake right through to bedtime, whether they appear in apps or on the radio, between TV shows or on billboards. An increasing variety of channels, coupled with a growing blindness to banner (and even native) ads, is forcing brands to rethink how they connect with their audiences and guarantee actual engagement.
How Technology Is Changing Digital Publishing | Articles | Chief Digital Officer
Philip Hemme, a young French-German biotech entrepreneur, is the co-founder & CEO of Labiotech.eu, Europe’s biggest digital media platform for biotech. The company was founded in Berlin in September 2014, five days after he graduated from Boston University and Sup’Biotech Paris. Philip has been invited to come onto the stage at many conferences, including BIO, Sachs, Science Disrupt, to share his passion and knowledge about biotech, entrepreneurship and/or digital media.
4 Ways Digital Transformation Improves Employee Retention | Articles | Chief Digital Officer
When we talk about the benefits of effective digital transformation, we tend to talk about either the opportunities for marketing or the restructuring of internal systems to make them as efficient and as secure as possible. These are huge areas of focus in digital, with vital gains to me made from getting both right, but there are several other areas that can benefit from well-executed digitization. One is employee retention.
"Many Organizations Are Still In The Middle Of Digital Transformation" | Articles | Chief Digital Officer
Rahul Chakkara is an experienced senior digital leader with international general/ P&L management and product development expertise in the consumer space. Rahul has delivered results in different sectors by combining strong consumer focus, strong strategic and marketing thinking with technical knowledge & operational experience along with doses of creativity and curiosity. Rahul has spent time with the BBC, Talk Talk, and Costa Group, with a focus on digital strategy and audience engagement.
What Place Do Chatbots Have In Digital Marketing? | Articles | Chief Digital Officer
Liana Yu has over nine years of experience in marketing, beginning her career at President Starbucks Coffee Shanghai, where she became Brand Digital Manager. Since then, Liana's work has taken her to ABInBev - the brand responsible for Budweiser, Harbin, Sedrin, and Stella Artois. She held the position of Digital Marketing Manager there before becoming Senior Integrated Consumer Engagement Manager at Mead Johnson Nutrition Company.
Inside Deliveroo's Digital Strategy | Articles | Chief Digital Officer
Deliveroo's growth has been astounding, with the brand capitalizing on the shift to mobile and the growth of food delivery services more widely. Driven by its rapid expansion across the UK and abroad, 2016 was a big year for Deliveroo, with Business Insider reporting that revenue growth was as high as 611%, taking it to £129 million ($181 million).
Is Your Site's Bounce Rate Actually That Important? | Articles | Chief Digital Officer
If a digital publisher was, somehow, this late to taking a look at their engagement metrics, you could forgive them for being appalled at a 75% bounce rate. The notion that three out of every four people that visit your site look at no more than the page they land on could well cause some brands to panic, radically review their strategies, and lose faith in their content strategy altogether.
Brands Should Put People Before Algorithms | Articles | Big Data
As the commercial use of data matures, companies are finding ever more efficient ways to squeeze maximum profit from their customers. Targeted advertising is the tip of the iceberg in terms of data usage, and business intelligence is developing to the point at which companies are finding the optimum ways to meet their consumers' needs and sell their products.
The Most Important Factor In Digital Transformation? Leadership | Articles | Chief Digital Officer
When we discuss the term 'digital transformation,' it's easy to lose sight of what it actually means. It's more than moving databases to the cloud and arming every employee with a laptop. Digital transformation means the creation of shared, scalable resources that are available to both employees and customers to improve everything from productivity to experience. It is the restructuring of business processes to ensure that they're as connected, smart, and streamlined as possible.
Digital Marketing In The Food Industry | Articles | Digital
Brigitte Brady-Harris serves as Vice President of Marketing for the multi-unit, California fast-casual restaurant, MIXT, where she leads all aspects of hospitality marketing for a high-growth, technology-driven brand. Prior to that, Brigitte was VP of Marketing for the Pottery Barn brands, a division of Williams-Sonoma, Inc. (NYSE: WSM). Prior to her 8 years at Williams-Sonoma, Inc., Brigitte held leadership positions at Gap Inc., Smith & Hawken and a variety of advertising agencies.
4 Technology Trends Digital Marketers Need To Consider | Articles | Chief Technology Officer
Though every industry has to be reactive to technological change, perhaps none does more than marketing. A key part of engaging and sustaining an audience is to follow that audience from channel to channel, tracking and predicting behavior to make sure you're telling the right stories, in the right places. This makes a modern marketer's life hectic; consumer behavior has never developed more rapidly and new technology has never been released with such regularity.
How Adobe Manages Its Digital Marketing | Articles | Chief Digital Officer
Parthiv Sheth, Sr. Director of Marketing Technology & Operations, drives the planning and implementation of best in class marketing data, technology and analytics delivery at Adobe Systems Inc. Prior to this appointment, he was a Director, Business Intelligence at Hyatt Hotels Corporation in Chicago where he led efforts to build and improve analytics, business intelligence, and customer relationship management capabilities.
What The Weather Can Teach Us About Open Data | Articles | Chief Data Officer
Ken Mylne is the Head of Weather Science Numerical Modelling at the Met Office, the United Kingdom’s national weather service. Naturally, these services rely heavily on data to predict what the weather is most likely to be like days and even weeks in advance.
Combining Content Strategy With Customer Experience | Articles | Chief Digital Officer
When buying products from an average brand, most people probably don’t consider the customer experience they’ve had. Customers will buy a product and use it with little to no thought as to the branding of the company that supplied it. This is a problem for brands trying to build loyalty in a competitive space. When the customer experience is delivered properly, however, it can bridge the gap between the product or service and the brand, and content marketing can be the starting point.
How The Economist Uses Data Analytics In Publishing | Articles | Digital Publishing
Steve Lok lives for getting his hands dirty with transformative technology across industries with 22 years of experience evolving from ISP to DSP and most acronyms in between. He is currently a Head of Martech & Ops at The Economist, where he has been leading a venerated content brand into a new era of growth and recognition with transformative techops strategies in subscription marketing - though his team affectionately refer to him as “The Plumber”.
Google’s Vision For The Future Of Mobile Web | Articles | Chief Technology Officer
If there was ever competition between apps and the mobile web for the attention of smartphone users, the former has run away with it. According to eMarketer, users spend some 84.9% of their time within apps, with mobile web browsing making up the remainder, amounting to 19.9% of average daily total media time. However, at the same time, most smartphone users use a very limited number of apps with any regularity, and for infrequent interactions with brands mobile web is the go-to.
Snapchat’s Redesign Puts Brands Before Users | Articles | Digital Publishing
Throughout its six-year history, Snapchat has been defined by its boldness. Introducing ephemeral picture messaging was its first innovation, and since it has kept social media’s biggest players at arm’s reach as it builds game-changing products for its notably young user base. Changes to the fundamental working of Snap Inc.’s core app have been minor, though, and its most recent update has vastly overstepped the mark for its users.
Viacom’s VP Of Digital On The Fundamentals Of Content Strategy | Articles | Chief Digital Officer
When marketing teams decide to direct resources to a content-driven strategy – and, frankly, they should – there is a temptation for them to get caught up with new technology. The opportunities presented by burgeoning technologies like AR are captivating, and brands will find new and engaging ways of telling their stories in time.
The Technologies Set To Impact Digital Marketing This Year | Articles | Chief Technology Officer
Digital marketing can, at times, feel like a bit of a juggling act. Such is the pace of change in both available technologies and consumer behavior, that marketers are often left feeling like they’re playing catch up, never quite able to master a new medium before the next crops up and demands their focus.
How CRM Systems Are Used Today | Articles | Chief Technology Officer
The way businesses use customer relationship management software (CRM) is continually evolving. The fundamental role of CRM software is to facilitate an all-encompassing business strategy; one that uses multiple software products to drive sales, nurture relationships and, manage the entire customer journey across a business. Far more than simply acting as a log for customer information, CRM systems in 2018 are smart and developing software packages that can perform a variety of functions.
How Pinterest Reveals And Predicts Consumer Behavior | Articles | Chief Digital Officer
For digital marketing as an industry, consumer use of social media presents unbelievable opportunities. Of any brand’s audience, a significant portion will share details about their interests and their activities online, often publicly and regularly. Through collecting and analyzing this information, brands can use social to build a picture of their audience both as a whole and separated into subgroups, with every like and hashtag monitored to help marketers stay on trend.
Is It Possible To Run A Completely Remote Business? | Articles | Strategy
Office culture has changed. In the modern business, just about every interaction between members of staff can be made digitally. Files can be shared over email, meetings can be held over Skype, queries can be made on common office chat systems like Slack, and customer insight can be gleaned almost entirely from the likes of Salesforce and Marketo. For many, it’s impossible to fathom an office working environment in which the computer isn’t the thing you interact with most throughout a day.
It’s Time To Go All In On Location Based Marketing | Articles | Chief Technology Officer
In 2018, brands can be confident that a majority of their audience will comfortable with personalization. After initial privacy concerns and a sense that brands perhaps knew too much about their customers, most people are now accustomed to seeing targeted advertisements, with some 63% of Millennials willing to share data with companies in exchange for personalized offers and discounts.
Number Crunching Will Dominate This Soccer Transfer Window | Articles | Analytics
As with just about any industry, data analytics has bled into every aspect of professional soccer. From injury prevention to team selection, there isn't a part of soccer management that hasn't been affected by the explosion in data collection and the insight drawn from it, and never is the impact more greatly felt than during the transfer window.
How To: Get More From Your Social Strategy | Articles | Chief Digital Officer
It can be difficult to quantify the effect of your social media strategy on your sales. The waters are murky; conversions are more often indirect and the real value of a strong social presence is the more nebulous 'personality' of your brand. Regardless of how you define its value, though, a proper social media strategy is well worth investing in. Before you set out on building a loyal troop of followers online, consider these four tips for an effective, consistent strategy.
The Secret To Engaging Content Marketing | Articles | Chief Digital Officer
Social media in 2017 is awash with content. Some key players have steamed ahead in areas like video content and scrolling through the news feed today is less a form of socializing and more one of content consumption. For brands, this focus on content sharing - particularly video content - presents a huge opportunity. Views often number in the millions and having users share your content offers a reach other forms of marketing can’t.
'Woke' Should Never Be A Branding Strategy | Articles | Chief Digital Officer
It is an experience familiar to anyone who has switched on a television or been subjected to video advertising online in the last few years. In fact, it's so common an experience that it has ceased to feel odd quickly despite being a relatively new phenomenon.
Business Innovation Top Trends 2018 | Articles | Chief Innovation Officer
As 2017 draws to a close, we can take a breath and look back at what has been a topsy turvy year both inside and outside of business. Within the first three months of the year, we saw the inauguration of Donald Trump as US President and the triggering of Article 50 to formally begin the process of the UK withdrawing from the European Union.
What Soccer Teams Can Teach Us About Social Media Engagement | Articles | Chief Digital Officer
Given the tribal nature of soccer fandom, sports teams are both fortunate and limited in what they can achieve on social media. On the plus side, their product is loved the world over, and soccer fans are some of the most engaged audiences out there. On the other hand, teams are generally limited to engaging their own fans, meaning that expanding an audience is intimately tied with the difficult task of expanding a genuine fan base.
User Experience Elements That Should Have Died By Now | Articles | Chief Technology Officer
User experience (UX) has come a long way in the past decade. Websites and apps have become slicker and better designed, multimedia now sits comfortably and seamlessly into pages, and mobile has developed from a medium well and truly in its infancy to the primary way users access content.
5 Things To Consider Before Launching A Product | Articles | Chief Strategy Officer
In May of this year, Silicon Valley startup Quixey closed its doors after eight years of fund-raising and product development. The company positioned itself as the ‘Search Engine For Apps,’ creating a natural language processor that they called ‘Functional Search.’ The technology clearly captured the imagination of investors, with $164.9 million raised in four funding rounds, giving Quixey a valuation north of $600 million.
Are Paywalls Working For Digital Publishers? | Articles | Chief Digital Officer
Essentially, there were two schools of thought when digital publishers began attempting to monetize their content. There were those that knew that monetization was going to be a long-term issue and that normalizing paywalls was a potential solution. On the other hand, there were those that believed in an accessible press that was open to all, not just those with a subscription.
How Wearables Are Changing Medical Research | Articles | Digital
The explosion of wearables is a curious case in the sense that, despite their immediate popularity and huge market, no one really knows what their future is. The market is set to hit $25 billion by 2019, but it remains to be seen whether the bulk of that will be in luxury devices like the Apple Watch, fitness trackers like the Fitbit or, as is increasingly looking possible, in the healthcare sector.
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