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Articles by Chas Withers
2026 isn’t a year to presume, guess or believe – it’s the year where you have to KNOW - Dix & Eaton – Public Relations, Communications & Marketing
Volatility and uncertainty are no longer a phase – they’re the last guests at a party and they refuse to leave. They’re not conditions anymore but are instead our basic operating realities. As we move into 2026, companies and organizations of every shape and form are navigating a marketplace shaped by rapid technological shifts, geopolitical tension, economic “murkiness,” and a media ecosystem saturated with data, opinion, and misinformation.
A Transformative Step Forward for D&E - Dix & Eaton – Public Relations, Communications & Marketing
November 1, 2023, was a momentous day for our firm. That morning, we completed the acquisition of the St. Louis-based marketing firm Standing Partnership, in a move that is among the boldest we’ve made in our 71-year history. The deal came about through a collaborative relationship that Dix & Eaton and Standing Partnership have maintained and grown over the course of the last decade.
How Employers Can Restore Trust and Drive Performance
Way back in the stone age of 2015, I wrote a blog post where I lamented the fast erosion of trust across a variety of institutions (governments, business, media) and offered some ideas on the best ways to re-establish and rebuild this vitally important relational bond. During the intervening years – in which we obviously experienced a global pandemic and continue to navigate a massive transformation that spans work, play, culture, lifestyle, geography, etc.
Dix & Eaton celebrates 70th Anniversary
There was a lot going on in 1952. Elizabeth II officially became the Queen of England after the death of her father; Mother Theresa opened a home for the dying and destitute in Calcutta; polio was still a troublesome malady in the United States and resulted in more than 3,000 deaths and debilitating physical challenges for more than 50,000 American children; and, on a slightly lighter note, Mr. Potato Head was first introduced to the public. As was the Chevrolet Corvette.
Will Culture Eat Your M&A Strategy For Lunch?
The vast majority of deals begin with a focus on the “outside gain,” — expanding market opportunity, gaining new customers, securing access to new markets or geographies, or scaling an existing operation to increased heights and capacity. In many regards, the external emphasis is both right-minded and is the clearest strategic lens through which to view financial gain, accretive growth and/or beneficial synergies.
In deal communications, play offense
By Chas D. Withers on March 21, 2019 In typical transactions, the details and data tend to rule the day — and dominate participants’ time and attention. The smoothest deals, however, have one common denominator. They are driven by a thoughtful, reasoned approach to cohesive communication that will resonate with all those touched by the transaction.
Cleveland’s RNC communications home run and 6 lessons learned
An ABC News story aired on July 17, the day before the Republican National Convention in Cleveland. The headline read: “Cleveland on the Rise: A Look Back on the City’s Comeback Before RNC.” The story was one of dozens that national and international media produced in July that chronicled Cleveland’s ongoing narrative of a city on the rise. Collectively, the coverage reached millions of people around the world. This coverage didn’t just happen because Cleveland hosted the RNC.
Content Is King in the Quarterly Earnings Call
Quarterly earnings calls should be a win-win for everyone. Companies get to deliver their messages to a relatively captive investor audience, while investors get direct access to the senior management team and immediate answers to their questions. And yet, it’s common for both parties to feel disappointed and even frustrated at the end of the call.
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