Whether by design or happenstance, you already have a brand. But rather than leaving any part of your image to chance, a deliberate approach can nurture a memorable brand that helps your firm grow. Why does a strong brand matter? Because 77% of consumers say they make purchases based on brand name. And there’s a hiring advantage. According to LinkedIn, 75% of job seekers say they consider an employer’s brand before they apply for a job. Build a Brand that Resonates.