Chris Lathrop
- None, SNEWS
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Articles by Chris Lathrop
Summit Sales Agency Joins the Perfect Storm Footwear Team in The Pacific Northwest
Perfect Storm Boot Corporation, bringing Comfort, Protection & Value to footwear inspired by our living through the four seasons of New England weather, is proud to announce the addition of the Summit Sales NW team, effective immediately. Based in Seattle, WA, Summit Sales NW has represented some of the leading brands in the outdoor industry since 1994. Managed by Rob Birzell & Kris Stahl, the team also includes Justin McGregor, Drew Hamblin, Andy Dahlen and Carmi Schulmn.
Smartwool Announces 2017 Agency and Rep Awards
Smartwool, the outdoor industry’s leading Merino brand, awarded High Plains Outdoor Group as the 2017 Agency of the Year, Patrick Manzer as 2017 Rep of the Year and Lynsey Cole as Key Account Rep of the Year. “The High Plans Group is a progressive and innovative agency; always looking for ways to improve their business and drive revenue,” said Jody Carlson, Smartwool director of U.S. Wholesale Sales.
Direct Alpine Enters North American Market
Direct Alpine, technical outdoor wear made in the Czech Republic, is now available for sale in North America. The brand will make its debut at the 2018 Outdoor Retailer + Snow Show in January 2018. As a critical first step, the brand established distribution and operations based in Eagle, Colo. The central location in the Rocky Mountains allows better service and infrastructure for retailers, including faster delivery times and greater flexibility to adapt to seasonal trends.
MT. BACHELOR’S WINTER SEASON LIFTS OFF THIS SATURDAY
Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. "It’s exciting to get an early start to the 2017-2018 ski/snowboard season," said John McLeod, Mt. Bachelor’s president and general manager.
Merrell Makes Key Leadership Appointments
Merrell, the outdoor performance brand that empowers amazing outdoor lives, today announced the appointment of Strick Walker to the position of Chief Marketing Officer and Johanna Koeberle to Senior Product Director, Active Lifestyle. Walker will spearhead global brand strategy and marketing efforts for the Merrell brand. He will report directly to Merrell President, Sue Rechner.
Share the Stoke of Surfing this Holiday Season with Sharkbanz
This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be featured on t-shirts, available on Sharkbanz.com and jayalders.com. A portion of the proceeds from the sale of each shirt will benefit Surfers Healing, a nonprofit that empowers children with autism by teaching them how to surf.
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