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Articles by Christina Adesina
Why I started Shades of Beauty Live
Being a black woman in the UK and working in a corporate environment most of my life has been difficult. For years, I’ve been told I’m too aggressive for having an opinion, not business competent or told that I’m suited to management roles but not “director material”. – Glass ceiling much! On countless occasions, I’ve been left to feel isolated from work “banter” and sometimes even career opportunities for not attending every social event.
Why I started Shades of Beauty Live
Being a black woman in the UK and working in a corporate environment most of my life has been difficult. For years, I’ve been told I’m too aggressive for having an opinion, not business competent or told that I’m suited to management roles but not “director material” – glass ceiling much! On countless occasions, I’ve been left to feel isolated from work “banter” and sometimes even career opportunities for not attending every social event.
Why I started Shades of Beauty Live
Being a black woman in the UK and working in a corporate environment most of my life has been difficult. For years, I’ve been told I’m too aggressive for having an opinion, not business competent or told that I’m suited to management roles but not “director material”. – Glass ceiling much! On countless occasions, I’ve been left to feel isolated from work “banter” and sometimes even career opportunities for not attending every social event.
4 Ways Technology is Changing the Events Industry
The events industry is a fast paced one and is set to grow all around the world. According to a report by Business Visits and Events Partnership (BVEP) the event industry is worth £40 billion in the UK with conferences and meeting accounting for £19.9 billion. With events beginning to shape visitor economy globally, we’ll continue to see how this will be impacted by technology. Mobile is transforming every industry on a global level, and the events industry is no exception to this change.
4 ways technology is changing the events industry
By Christina Adesina, founder and CEO of The SellFluent Group The events industry is a fast paced one and is set to grow all around the world. According to a report by Business Visits and Events Partnership (BVEP) the event industry is worth £40bn in the UK with conferences and meeting accounting for £19.9bn. With events beginning to shape visitor economy globally, we’ll continue to see how this will be impacted by technology.
GDPR: How can the events industry protect data from hackers?
We will be seeing the arrival of GDPR in May 2018 and with just over 270 days to go, event companies need to ensure they have the knowledge they need to oblige to this legislation. However, most event companies know little to nothing about it. A large amount of businesses in the events industry are unprepared for the arrival of General Data Protection Regulation next May; one in five senior executives have little or no idea about GDPR and its impact.
Is London the unfriendliest city to attempt a B2B call with?
By Christina Adesina, founder and CEO of The SellFluent Group London is a diverse city representing a vibrant cultural mix with exciting events happening every weekend. However, once Monday comes around and the daily commute starts to tell an altogether different tale and is widely known for not being the friendliest city. With the commute to work being ever so uncomfortable, Londoners end up starting the day not in the best of moods.
Is it time for event publishing companies to rethink how they structure their sales department? - CMW
By Christina Adesina, founder and CEO of The SellFluent Group Through my experience as a sales manager I often wondered if there is a need for a shake up on how sales teams are structured and what benefits are we reaping from the current roles populating the event publishing companies which include sponsorship sales, exhibition sales, guesting/VIP sales and delegate sales. The popularity of webinars for some companies has given rise to digital sales roles too.
Is it time for event publishing companies to rethink how they structure their sales department?
By Christina Adesina, founder and CEO of The SellFluent Group Through my experience as a sales manager I often wondered if there is a need for a shake up on how sales teams are structured and what benefits are we reaping from the current roles populating the event publishing companies which include sponsorship sales, exhibition sales, guesting/VIP sales and delegate sales. The popularity of webinars for some companies has given rise to digital sales roles too.
How to Sell Beyond the Decision Maker
Most people may not know this but the most critical stages in your career involve selling. Whether it’s selling a product, service or an event, your ability to sell will play a huge role in your success. Working on B2B events can be tough, with cold-calling, engaging new customers, and closing a sale being the main challenges. But, a challenge that can be overcome is selling beyond the decision maker. Decision makers can be influenced by their team Me: ‘Hello, good morning.
Top 3 tips for boosting international audience attendance at your next event - CMW
By Christina Adesina, founder and CEO of The SellFluent Group Audience Development is simple. It’s all about finding new strategies to attract and retain a diverse crowd on a large scale to an event. Successful audience development plans involve a range of marketing tools such as research, publicity, communication and customer relationship management.
Top 3 tips for boosting international audience attendance at your next event
By Christina Adesina, founder and CEO of The SellFluent Group Audience Development is simple. It’s all about finding new strategies to attract and retain a diverse crowd on a large scale to an event. Successful audience development plans involve a range of marketing tools such as research, publicity, communication and customer relationship management.
Top 3 tips to boost audience attendance for B2B Events
By Christina Adesina, founder and CEO of The SellFluent Group Audience Development is simple. It’s all about finding new strategies to attract and retain a diverse crowd on a large scale to an event. Successful audience development plans involve a range of marketing tools such as research, publicity, communication and customer relationship management. The goal is to make sure you are hitting the right target audience with qualified up to date data.
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