Christina is a freelance journalist, content consultant and creative director with extensive experience in the media and communication industry.
Her professional journey spans across online, print and broadcast outlets. She heads the Social Sphere section of leading advertising and business communication magazine ArabAd and has contributed articles, features and op-eds to a number of regional publications including Harper's Bazaar Arabia, Fast Company ME, Annahar English, Beirut.com, ArabNet, HOME Magazine and Global Young Voices, where she formerly served as Head of Millennial Lifestyle. Her TV credits include appearing as a weekly panelist on prime-time Future TV talk show Bala Toul Sire and creating her own lifestyle-oriented television format Trendsetter, which she hosted for three consecutive seasons on Noursat Network's Mariam TV channel.
In parallel with her editorial career, Christina forged her path as a chameleonic content consultant and copywriter helping companies and individuals tap into the fullness of their potential. Throughout her agency stance from Content Strategist to Creative Director, she devised content strategies and social media campaigns for a versatile portfolio of brands and organizations including the European Union Delegation to Lebanon, Samir Kassir Award for Freedom of the Press, the EU Arabic Spokesperson for the MENA Region, Dunkin' Donuts, Henkel and Häagen-Dazs among many others. Her freelance portfolio also encompasses multi-sector regional clients like EU Neighbours South, Sandra Mansour, Transmed, Nooreed, Potion Kitchen and The LT Gallery.
Drawing upon her resourceful journalistic background and solid creative acumen, she is always open for exciting freelance writing and consulting opportunities.
