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Imagine it’s the mid-2000s. Google Ads are gaining momentum and Facebook is a new playground for daring marketers. Performance marketing felt difficult at the time, but in retrospect it was simple: build your ads, select from broad demographics—say, adults aged 25-50 who enjoy traveling—and watch the clicks roll in. Platforms gave you reach, clicks didn’t burn through your budget, and casting a wide net was a fruitful strategy. Maybe it was the strategy.
The mild (was it?) panic about Google sunsetting third-party cookies has now faded, but it hasn’t completely gone away. Now that we know we’ll retain access to our flawed, incomplete, disconnected data, at least for now, we’re anxious instead about extracting meaningful insights from it and acting on them. It’s almost like some people were hoping they’d lose third-party cookies so they could use their absence as a scapegoat for poor insights. Not you, of course.
Lead is a toxic metal, particularly impacting young children and infants. Adverse effects of ingesting lead in drinking water are well known (Triantafyllidou et al. 2014, Triantafyllidou & Edwards 2012). Young children are especially sensitive to the effects of lead because their bodies are still developing and vulnerable to its neurotoxic effects.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.