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In the 2020 Augmented and Virtual Reality Survey conducted by Perkins Coie, Boost VC, and the XR Association, nearly three-quarters of industry leaders polled indicated that they expect immersive technologies to be mainstream within the next five years. A noteworthy number of industry leaders believe that artificial intelligence (AI) and machine learning will help drive this adoption in both consumer and business segments.
The Entertainment Software Ratings Board (ESRB) issued a new labeling requirement for games containing “loot boxes” in April 2020. As discussed in more detail below, these games must be labeled with “In-Game Purchases (Includes Random Items).” “Loot boxes” are common in the video game industry and refer to in-game virtual items that players can purchase with real money. These purchased items award the player virtual items and/or modifications based on chance.
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