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Articles by Chu Donghun
Maeil Business Newspaper Korea's No. 1 Economic Media
Volvo Korea launched its next-generation pure electric flagship sedan ES90 on the 22nd and started targeting the domestic market. The launch price of the ES90 that will be released this time starts at 72.94 million won and is more than 50 million won lower than that of major global markets. Volvo is introducing an unconventional price policy.
Maeil Business Newspaper Korea's No. 1 Economic Media
Impact of sharp sales decline Review of production reallocation at the Busan plant Adjustment plan delivered to the union Strike possibility also emerges Renault Korea has delivered a plan to cut production by 20% to its trade union in response to a sharp drop in vehicle sales. According to the automobile industry on the 22nd, Renault Korea informed the union of a plan to reduce hourly output by about 18%, from 55 vehicles to 45, in line with weaker market demand.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hwang Gyeong-ha, a senior Auto Consultant at Kia's Gyeonggi Province Anyang branch, has reached cumulative sales of 4,000 vehicles and earned the title of Grand Master. Grand Master is the highest honor given to Kia Auto Consultants who have sold 4,000 vehicles in total. Hwang is the 39th Grand Master in Kia's history.
Maeil Business Newspaper Korea's No. 1 Economic Media
More than 50 million won cheaper than in major markets Combines the strengths of a sedan and an SUV Can travel up to 706 km on a full charge AI platform greatly enhances safety features Volvo Cars Korea launched its next-generation all-electric flagship sedan, the Volvo ES90, on the 22nd and began targeting the domestic market. The starting price of the newly released ES90 is72.94 million won, more than 50 million won lower than in major global markets.
Maeil Business Newspaper Korea's No. 1 Economic Media
Renault Korea Co., Ltd. and Kia to decide on strike tomorrow Kia to hold a strike authorization vote on the 23rd Renault Korea Co., Ltd. to hold labor-management talks the same day Hyundai Motor Company union takes a hard line with a second partial strike Demands include bonuses equal to 30% of net profit In May, the union was holding a campaign launch rally for this year's wage negotiations on the lawn in front of the main building at Hyundai Motor Company's Ulsan Plant.
Maeil Business Newspaper Korea's No. 1 Economic Media
As the 2026 North and Central America World Cup came to a close, attention has focused on the performance of the humanoid robot Atlas, unveiled by Hyundai Motor Group, and its 27-year partnership with the Fédération Internationale de Football Association (FIFA). According to Hyundai Motor Group on the 21st, Atlas appeared on the field through the players' tunnel during the halftime of the round-of-16 match between Brazil and Norway at MetLife Stadium in New York and New Jersey on the 6th.
Maeil Business Newspaper Korea's No. 1 Economic Media
A scene from a union rally held in May on the lawn in front of the main building of Hyundai Motor Company’s Ulsan Plant during wage negotiations. Yonhap News Agency All four major domestic automakers have entered a wave of labor disputes amid conflicts over this summer’s wage and collective bargaining talks.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Mobis said on the 20th that it will deliver 10,000 watermelons, worth 200 million won, to more than 200 partner companies nationwide to encourage suppliers that have performed well in providing after-sales parts in South Korea. The company said the gesture was meant to express gratitude for the hard work of employees at partner firms who have helped ensure on-time deliveries and quality despite the intense heat.
Maeil Business Newspaper Korea's No. 1 Economic Media
Encouraging suppliers that support the after-sales parts supply chain Hyundai Mobis Company Limited visited Namyang Nexmo's Ansan plant in Ansan-si, Gyeonggi Province, on the 16th and presented seasonal fruit and a coffee truck. Hyundai Mobis Company Limited Hyundai Mobis Company Limited said on the 20th that it will deliver 10,000 watermelons, worth 200 million won, to more than 200 suppliers nationwide to encourage outstanding partners that supply domestic after-sales parts.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Glovis AutoBell. Hyundai Glovis 25 Years of Business Achievements First Record in Korea Expansion of Online Auctions Strengthening Nationwide Infrastructure Hyundai Glovis said on the 20th that it had become the first used-car auction operator in South Korea to surpass 2 million cumulative listings.The milestone came 25 years after the company launched its used-car auction business in 2001.
Maeil Business Newspaper Korea's No. 1 Economic Media
Competition among South Korea's three major battery makers is expected to intensify ahead of the third Energy Storage System (ESS) Central Contract Market auction, worth 1 trillion won and scheduled for September. As the government’s first artificial intelligence (AI)-based ESS deployment project for distribution networks moves into full swing, the bid is seen as a turning point that could determine market leadership.
Maeil Business Newspaper Korea's No. 1 Economic Media
The Screen Experience exhibition space at the special exhibition "Manifesting Marilyn" in New York, United States. Genesis Genesis, the luxury brand of Hyundai Motor Company, will extend its special exhibition "Manifesting Marilyn" in New York through September. The exhibition opened on the first day of last month and had originally been scheduled to run for about two months, but the period has been extended following strong local interest and positive reviews.
Maeil Business Newspaper Korea's No. 1 Economic Media
Kia has overtaken the combined performance of Hyundai Motor Company and Genesis for the first time in domestic new-car registrations in the first half of this year. The company is also making waves in major overseas markets, including the United States and Europe, challenging the dominance of its larger rival.
Maeil Business Newspaper Korea's No. 1 Economic Media
' By linking participants' running with donations, the campaign aims to create forests in the Sahel region of Africa; this year, the company plans to plant approximately 100,000 trees in Niger in cooperation with the United Nations World Food Programme (WFP). The event will be held on September 12 at the Culture Plaza in Yeouido Park, Yeongdeungpo-gu, Seoul. Participants will run a total 10km course starting from Yeouido Park, turning around at Seogang Bridge, and returning.
Maeil Business Newspaper Korea's No. 1 Economic Media
Kia to Hold Vote on Labor Dispute on the 23rd As Hyundai Motor Company management and labor failed to find common ground in this year's wage and collective bargaining talks on the 16th, the union has stepped up the strike, raising concerns that the conflict could drag on. With the Kia labor union also entering labor dispute procedures, tensions are rising across the auto industry.
Maeil Business Newspaper Korea's No. 1 Economic Media
The exhibition opened on the 1st of last month and was originally scheduled to run for about two months, but the duration has been extended due to high interest and positive reviews from local visitors.The exhibition is an event that shares the philosophy of the Genesis brand with the public through cultural and artistic content. The exhibition is taking place at Genesis House New York, a multi-cultural space located in the Meatpacking District of Manhattan, New York.
Maeil Business Newspaper Korea's No. 1 Economic Media
Production disruptions widen at Hwaseong Plant Simultaneous strikes at affiliates gain momentum Amid global auto restructuring Labor tensions at Hyundai Motor Company drag on The strike by Hyundai Motor Company union members is spreading to group affiliates, signaling a broader wave of labor unrest. In contrast to global automakers that are seeking competitiveness through large-scale restructuring, South Korea's auto industry has entered a phase of cascading strikes.
Maeil Business Newspaper Korea's No. 1 Economic Media
The high-performance performance coupe Mercedes-Benz Korea launched in the domestic market, the Mercedes-AMG GT 43. Mercedes-Benz Korea The high-performance performance coupe Mercedes-Benz Korea launched in the domestic market, the Mercedes-AMG GT 43. Mercedes-Benz Korea Mercedes-Benz Korea announced on the 15th that it will officially launch the performance coupe Mercedes-AMG GT 43.
Maeil Business Newspaper Korea's No. 1 Economic Media
Samsung SDI said on the 14th that its battery for uninterruptible power supply (UPS) systems passed a fire containment test conducted by a global certification body, earning recognition for its safety. The company said the battery met all evaluation criteria in a large indoor fire test overseen by UL Solutions, a global safety certification agency.
Maeil Business Newspaper Korea's No. 1 Economic Media
At Hyundai WIA's Uiwang Research Center thermal management test facility, advanced air-conditioning systems for electric vehicles are being tested under rapidly changing weather conditions. Hyundai WIA "Whirrr." On July 7, at Hyundai WIA's thermal management test facility in Uiwang, Gyeonggi Province, advanced heating and cooling systems installed in electric vehicles were running at full capacity in harsh conditions ranging from minus 30 degrees Celsius to 65 degrees Celsius.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Motor Company's union began a three-day partial strike on the 13th after wage negotiations broke down. The company is facing disruptions to its domestic production lines for a second straight year, raising concerns about lower output and weaker profitability. From the 13th to the 15th, the union will stage a partial strike in which day and night shifts each stop work for two hours.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hankook Tire all-weather tire Draws attention for strong performance on snow and wet roads Hankook Tire is expanding its lineup of tires designed for all-season driving and EV-specific needs by launching in Korea an all-weather tire for electric vehicles that it first introduced in the European market. Hankook Tire announced on the 13th that it will launch the EV-specific tire “iON FlexClimate” in Korea.
Maeil Business Newspaper Korea's No. 1 Economic Media
Tensions are rising in the auto industry as a summer labor dispute gathers momentum. Hyundai Motor Company and Hyundai Mobis Company Limited will begin partial strikes this week, intensifying labor-management conflict. As GM Korea Company and Renault Korea Co., Ltd. also move toward industrial action, concerns over strikes are spreading across the broader auto sector.
Maeil Business Newspaper Korea's No. 1 Economic Media
Heart-to-heart (夏鬪) war clouds are growing in the finished car industry. Labor-management conflicts are escalating as Hyundai Motor Co. and Hyundai Mobis Co. went on a partial strike this week. As GM Korea and Renault Korea are also in the process of industrial action, concerns over a strike are growing across the finished car industry.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Motor Company said on the 12th that it will provide security vehicles for the 49th summit of the Association of Southeast Asian Nations (ASEAN), which will be held in the Philippines this November. The company signed a Memorandum of Agreement (MOA) on support for vehicles for the 2026 ASEAN summit with the Philippine ASEAN summit organizing committee (NOC) at the Philippine International Convention Center (PICC), Hyundai Motor Company said.
Maeil Business Newspaper Korea's No. 1 Economic Media
The paradigm shift of the global automobile industry is accelerating as Germany's Volkswagen Group seeks to cut all-time jobs by up to 100,000 people and close four factories in Germany. Analysts say that as the electricity and software-oriented market reorganization led by Chinese companies has begun in earnest, existing automakers' survival strategies have entered a new phase.
Maeil Business Newspaper Korea's No. 1 Economic Media
Volkswagen Group, the world's second-largest carmaker, will begin the largest restructuring in the history of the automobile industry. It has decided to cut the total number of car models by up to half and cut 100,000 employees. This is the current state of the European automobile industry, where profitability has deteriorated due to the shift in electric vehicles, a decline in demand for cars in Europe, and the imposition of tariffs by the United States.
Maeil Business Newspaper Korea's No. 1 Economic Media
The production facility at "HTWO Energy Cheongju." Hyundai Motor Group Hyundai Motor Group is building a circular clean hydrogen production (W2H) facility in Cheongju, North Chungcheong Province, as part of efforts to help develop the domestic hydrogen ecosystem.
Maeil Business Newspaper Korea's No. 1 Economic Media
A V2G service for general customers in Jeju. Hyundai Motor The era is approaching when electric vehicles will be used not only as a means of transportation, but also as storage devices that can supply electricity when needed. On the 8th, Hyundai Motor Group said it has built Vehicle-to-Grid (V2G) infrastructure for households and is launching a pilot service in earnest.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Motor Group said on the 7th that it signed a win-win agreement with the Korea Fair Trade Commission (KFTC) and first- and second-tier suppliers at the DoubleTree Hotel in Pangyo, Seongnam, Gyeonggi Province, and began efforts to strengthen cooperative ties across the supply chain in response to the industrial transition ahead.
Maeil Business Newspaper Korea's No. 1 Economic Media
Busan Production Global Supply Global Market Launch in September Korea Polestar North Korea Regulatory Response Strategy for the First Domestic Sales The Swedish electric vehicle brand Polestar 4 SUV produced at its Busan plant will also be sold in the domestic market next year. Domestic Polestar electric vehicles, which were only produced for export to North America, will be sold to domestic consumers for the first time.
Maeil Business Newspaper Korea's No. 1 Economic Media
A view of the Singapore Global Innovation Center (HMGICS). Hyundai Motor Group Vehicle production is entering a major turning point for the first time in more than 100 years. Beyond the conveyor belt, a symbol of the Industrial Revolution, and Toyota Production System (TPS), which has served as the manufacturing standard for half a century, a new era of autonomous manufacturing is taking shape.
Maeil Business Newspaper Korea's No. 1 Economic Media
Tesla's Giga Press, a giant integrated casting process used in vehicle production. Tesla As the paradigm of production methods shifts, new manufacturing processes are also drawing attention. Global automakers are competing to set the next-generation production standard by introducing solutions such as AI-based unmanned factories known as Dark Factories and giant integrated casting systems called Giga Press.
Maeil Business Newspaper Korea's No. 1 Economic Media
Students who took part in the "2026 School Sports Club Archery Competition with Hyundai Mobis." Hyundai Mobis Company Limited Hyundai Mobis said on the 6th that, as part of its social contribution efforts to expand youth participation in archery, the number of schools that introduced archery last year had surpassed 100 nationwide. On the 5th, Hyundai Mobis held the "2026 School Sports Club Archery Competition with Hyundai Mobis" at Namseoul University in Cheonan, South Chungcheong Province.
Maeil Business Newspaper Korea's No. 1 Economic Media
GMR-001 Hypercar #19 Vehicle Crossing the 24-Hour Final Line in Le Mans. Hyundai Motor Group Hyundai Motor Group became the first Korean brand to complete the Le Mans 24-hour hypercar class at the La Sart circuit in France in June, marking a new milestone in domestic motorsports. It has been 557 days since Genesis officially announced its participation in the World Endurance Championship (WEC) Hypercar Class in December 2024. This completion means more than just finishing the race to the end.
Maeil Business Newspaper Korea's No. 1 Economic Media
KG Mobility 'New Torres'. KG Mobility "New Torres," launched by KG Mobility (KGM) in May, is a partial change model that actively reflects consumers' actual use experiences and improves product completion. The New Torres is a leading sport utility vehicle (SUV) that has led to the resurgence of KGM since it was first launched in 2022. Rather than significantly changing the design, the partial change focused on improving the inconveniences that customers raised in the actual operation process.
Maeil Business Newspaper Korea's No. 1 Economic Media
Long-service car discount cut from up to 30% to 20% Union also fumes over welfare point replacement plan "It reduces incentives for long service," critics in the union say Hyundai Motor Union members hold a rally at Hyundai Motor Company's Ulsan Plant on the 30th of last month to launch the Central Strike Countermeasures Committee and a general members' resolution meeting for victory in the 2026 collective bargaining struggle.
Maeil Business Newspaper Korea's No. 1 Economic Media
[Founders Who Live On as Brands - The Michelin Brothers] The world’s top chefs all want one thing most: a Michelin star. Even one star can leave a restaurant booked for months, and with three stars, some people will even fly just for that one meal.That raises an obvious question. Why would a tire company be the one to evaluate the world’s best restaurants? Today’s story is about the Michelin brothers, the men who built the world’s No. 1 tire company, Michelin.
Maeil Business Newspaper Korea's No. 1 Economic Media
A May rally held by the Hyundai Motor Company union. Newsis Tensions are rising between labor and management over a proposed overhaul of the employee vehicle discount program in Hyundai Motor Company’s wage negotiations. The company has suggested changing the discount structure, but the union is pushing back, saying the move would weaken rewards for long-serving employees and deepen the conflict.
Maeil Business Newspaper Korea's No. 1 Economic Media
LG Energy Solution and Honda's U.S. joint venture, the LG Energy Solution and Honda Battery Company, said on the 3rd that it had begun mass production of battery cells for energy storage systems (ESS) in the United States. On the 2nd local time, the LG Energy Solution and Honda Battery Company began mass production of lithium-ion battery cells for ESS at its plant in Jeffersonville, Fayette County, Ohio.
Maeil Business Newspaper Korea's No. 1 Economic Media
From left, Lee Si-hyun, head of Hyundai WIA's HR and culture division; Choi Jin-kwon, head of the management support group at Kyongnam Bank Co., Ltd.; Kim Jae-jeong, manager of the Suseo Station branch at Hana Bank; and Kim Chang-gon, head of the East Gyeongnam branch of the Korea Employment Agency for Persons with Disabilities (KEAD).
Maeil Business Newspaper Korea's No. 1 Economic Media
Eco-friendly vehicle sales jump 47% Hybrid growth drives gains Second-quarter sales also hit a record Strong performance across SUVs and sedans Hyundai Motor Company and Kia Corporation posted first-half sales of 920,383 vehicles in the U.S. market. That was up 3.0% from the same period last year and marked the highest first-half sales on record. Eco-friendly vehicle sales also surged, driven by growth in hybrid vehicles, setting a new record as well.
Maeil Business Newspaper Korea's No. 1 Economic Media
Participation in Gyeongnam-style jobs program Investment in a standard workplace Hiring based on arts and culture Strengthening ESG management On the 1st, officials from Hyundai WIA, Kyongnam Bank, Hana Bank, and the Korea Employment Agency for Persons with Disabilities (KEAD) signed a memorandum of understanding (MOU) at KEAD’s Gyeongnam Eastern Branch to promote the Gyeongnam-style Companion Jobs Program for Persons with Disabilities.
Maeil Business Newspaper Korea's No. 1 Economic Media
Strengthening the aerospace business Integrating robot and hydrogen organizations Restructuring defense and rail operations Expanding future competitiveness Hyundai Rotem Company said on the 2nd that it had carried out an organizational overhaul to strengthen its competitiveness in future businesses. The restructuring focuses on boosting competitiveness in the defense business in response to the expansion of the global private aerospace market.
Maeil Business Newspaper Korea's No. 1 Economic Media
Model 3 will raise up to 7 million won Tesla New Model Y [Tesla Korea] Tesla Korea raised prices of its flagship electric vehicle Model 3 and Model Y on the 1st. Controversy is growing that the government has absorbed the subsidy effect with price hikes since the first day of the government's subsidy for electric vehicles in the second half of the year.
Maeil Business Newspaper Korea's No. 1 Economic Media
Tesla Korea has raised the prices of its flagship Model 3 (photo) and Model Y on the 1st. Controversy is growing that the government has absorbed the subsidy effect with price hikes since the first day of the government's subsidy for electric vehicles in the second half of the year.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Motor Co. accepted a sluggish report card in the first half of this year, with domestic sales falling 10.8% from the same period last year. Amid the growing offensive of imported electric vehicles with price competitiveness and technology, Hyundai Motor is expected to make every effort to rebound in the second half of the year by taking advantage of the effects of new cars and reorganizing its sales strategy.
Maeil Business Newspaper Korea's No. 1 Economic Media
Recruited from Ford in 2019 Promoted to head of the research center in 2024 Led Europe’s electrification strategy A signal of Europe R&D restructuring Tyrone Johnson, the managing director who has led Hyundai Motor Europe Technical Center (HMETC), will step down. The leadership change comes as Hyundai Motor Group is accelerating investment in Europe and expanding its R&D organization, drawing attention to the background behind the move.
Maeil Business Newspaper Korea's No. 1 Economic Media
Model 3 Up to KRW 7 Million ↑ Model Y is also up to KRW 3 Million ↑ Subsidy Effect Controversy Consumer Criticism Spreads Tesla Korea raised the price of its flagship electric vehicle Model 3 and Model Y on July 1. Controversy is growing that the government has absorbed the subsidy effect with price hikes since the first day of the government's subsidy for electric vehicles in the second half of the year.
Maeil Business Newspaper Korea's No. 1 Economic Media
Hyundai Motor Company unveiled the Suwon Hi-Tech Center, a future-oriented service center equipped with robotics and artificial intelligence (AI) technologies. The company held an opening ceremony for the center on the 30th in Giheung-gu, Yongin-si, Gyeonggi-do, attended by Jaehoon Chang, vice chairman of Hyundai Motor Group, José Muñoz, president of Hyundai Motor Company, Kevin Lee, president of Hyundai Glovis, and Lee Han-woo, president of Hyundai Engineering & Construction.
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