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Articles by Ciara Peter
How to Price Your Product in a Startup
I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found that product pricing is one of the most challenging areas for the founders we work with.
MTP Leader Panel: Leading Product in Uncertain Times
Smack bang in the middle of the COVID crisis, it seemed only right that our first MTP Leader panel should tackle something currently at the forefront of most leaders’ minds – leading in uncertain times.
Skills to Make Working With Engineers Easier
I believe that product managers should take the time to discuss new product hypotheses and planned features with the engineers they work with. It helps them to be able to plan a project roadmap as precisely as possible. I’ve also found that there are a number of hard skills which product managers can learn which can benefit their product skills. I came into product management after a career as a physicist and a hardware engineer.
MTP Prioritised : AMA with Ken Norton
We were delighted to have Ken Norton join us for our inaugural members-only AMA. Ken is a senior operating partner at GV where he leads investing operations and provides product and engineering support to startups. Prior to joining GV, Ken was a group product manager at Google. In his years as a product manager at Google, Ken led product initiatives for Docs, Calendar, and Google Mobile Maps. Ken joined Google in 2006 with the acquisition of JotSpot, where he was vice president of products.
Building Consumer-Grade Experiences for the Enterprise By Ciara Peter
What is enterprise software? Software used to satisfy the needs of an organization via its individual users. In this ProductTank San Francisco talk, Ciara Peter, then Senior Director of Product at Box breaks down the enterprise growth funnel and explains how we can provide the best experiences for our customers. Watch the video to see her talk in full.
Being a Successful Product Manager From 5,000 Miles Away
As a product manager at Split, 5,000 miles away from the rest of her team, Sophie Harpur has learnt a thing or to about successful remote working. As you’ve probably read in all those blog posts and books about product management, the ideal scenario is to have your product manager co-located with engineering, sitting no more than two feet away from the team designer, back-end and front-end.
The Product of You by Melissa Perri
In this MTP Engage Manchester talk, Melissa Perri describes how you should start investing energy in “the product of you” and plan your career ascent to product leader.
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