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You might look at some other companies with envy, the kind of companies that customers love – which create buzz and are referenced by impressed CX professionals. Yet your own company could be the kind that others look up to when it comes to offering the best in Customer Experience. At CXB Hub, we look to what we call the ‘ABCs of Customer Excellence’.
The building blocks of a customer-centric approach are generally thought to include being accessible, responsive, empathic, collaborative and ‘putting the customer’s best interests first’. Here’s how to go beyond that culture. As a customer service consultancy and think tank for many international companies, we get incredible insight into the differences in customer service culture around the world.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.