Primary Research Points to What People Want Advertising sets an expectation about what people should expect when they interact with a brand. The brands my Acxiom business unit works with are mostly insurance companies. People are looking for an insurance company – or just a product – they trust to provide the coverage they need. Prospective insurance customers define what they want and need in terms of price, speed to quote or make a claim, ease of use, or the benefit of the product.
