Two years ago, almost to the day, I oversaw the opening of SiteMinder’s German office in Berlin Mitte, as part of the company’s wider global growth strategy. It was just in time for ITB Berlin 2020 and excitement was high. This was our seventh international office and our third in Europe, alongside London and Galway! We understood that Berlin was Germany’s most important tourism destination and a gateway city, which was key to winning new customers across Europe to our hotel commerce platform.
