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Honestly, if you didn’t attend the Bazaarvoice Retailer Summit 2021 you missed out. It’s not every day you have the chance to hear from multiple marketing and retail leaders. In the same place. At the same time. (At least not for free!) From our own CEO Keith Nealon to guest keynote speaker Sucharita Kodali, our speakers brought the (virtual) house down. But we get it. People are still playing post-lockdown catch up. Life is busy. So not everyone could tune in to the main event.
Browsing Walmart shelves in-store. Shopping for items on Walmart.com. Discovering all the best new deals on the Walmart app. Scrolling Walmart’s Instagram feed for shoppable items. Whatever the channel, you’ll notice something in common with all of these platforms. Across every touchpoint, Walmart commits to providing its customers with the most inspiring, informative, and frictionless shopping experience.
Over the past few months, shopping behavior has shifted. Many retailers are offering more curbside pickups, in-person events have been canceled for the foreseeable future, and more shoppers than ever are making the bulk of their purchases online. Business to consumer (B2C) brands, especially those in the food and beverage and health and beauty industries, have primarily relied on in-person engagements to drive trial, awareness, and demand for products.
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