Alix Coe
- Content Marketing Manager, BrightLocal
Brighton
Freelance Content Strategist 🤓
Online Personal Trainer 🏳️⚧️
Sober - Queer - Trans - Vegan 🌻
They/Them 💛
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Alix Coe
A Guide to Competitor Analysis for Local SEO
Competitive analysis is an integral part of any marketing campaign because it keeps your business ahead of your competition and allows you to maintain a consistent web presence. For local SEO, the competitive analysis aims at helping your business to get found in Google Maps as well as Google Organic, when search intent is locally driven. It will form part of the initial discovery phase of your local SEO project, but it should be something you keep doing.
In-SERP Business Profile Management Removes Insights, Causes Frustration
Google has rolled out the new editing experience within the search engine results pages (SERPs) for anyone managing Business Profiles. At the same time, the in-SERP editor has expanded to include a lot more functionality. Crucially, users are no longer given the option to continue editing their profiles within the traditional dashboard. “Nooooo!”, we hear you cry. “Not another change.” This shouldn’t come as too much of a surprise, though.
Testosterone Levels and Medical Negligence
Note: This is a blog post about my personal experience of navigating testosterone treatment and experiencing substandard care from medical professionals. I’m not implying that this is common practice, and I appreciate and acknowledge everything that the NHS does with the ever-dwindling resources made available to it by the Tory government. Testogel to Nebido In March of 2018, I was finally able to swap from taking Testogel (a testosterone gel) to Nebido (a form of injectable testosterone).
Poll Suggests Multi-location Businesses Hardest Hit by Vicinity Update
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts and nicknamed Vicinity—involved “a rebalancing” of local search ranking factors. As the search results began to settle, it soon became clear that this update primarily targeted two things: Proximity as a ranking factor; and Keyword stuffing in GBP business name.
Exercise in the Morning: What are the Benefits?
Some people argue that we all have the same 24 hours in a day as Beyoncé, and that it shouldn’t be too hard to fit in some exercise. But honestly, life can be hectic. If you don’t have a routine down yet, finding time to work out can be a challenge on its own. This is why morning workouts can be your secret weapon! Why exercise in the morning? Are you looking for a way to optimize your workout time? Or do you want to accomplish your fitness goals in the most efficient way?
Google's Biggest Local Search Algorithm Update in Five Years
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption.
What Affects Local Rankings?
Key Findings The most important grouped factors for ranking in the Local Pack/Finder are: 1) Google Business Profile, 2) Reviews, 3) On-page optimization To rank in localized organic results, the most important areas to focus on are 1) On-page optimization, 2) Links 3) Behavioral signals Google Business Profile has increased in importance since 2018—rising from 25% of Local Pack/Finder ranking importance to 36% Links have decreased in importance as a Local Pack/Finder ranking factor since...
How to Use Email Marketing With SMS to Increase Local Business Web Traffic
Yes, email and texting are better together! Combine the benefits of email marketing and SMS for greater engagement with your prospects and customers. Dec 14 Since the very first email was sent back in 1971, digital communication has been evolving at an exciting pace. It’s estimated that the number of email users will boom to 4.6 billion by 2025—that’s more than half the population of the entire planet. As a marketing tool, email has been in popular use since the ’90s.
Health Benefits of Zinc & Where to Find it
When it comes to nutrition, most of us can list at least a few of the most important vitamins. But did you know our bodies also need certain minerals? Zinc is one of those essential minerals that is needed to keep your body healthy.
What Are Google Business Reviews?
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a purchase or not. It also plays a part in turning a first-time customer into a loyal fan of your brand. One of the best ways to build and boost your reputation online is through Google business reviews.
GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been , and we’ve taken our own look to see what has actually changed for local business owners. What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.
Huel: All of Your Questions Answered
Got questions about Huel? You’re not alone. This product has been a popular meal replacement option for many years now, and people use it in all kinds of different ways. Today I’m going to answer some frequently asked questions about Huel powder, which is available as the traditional version, as well as the Black edition.
What Should Local Marketers Pay Attention To?
This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of.
Huel Black Edition: Everything You Need to Know
If you are curious about Huel Black Edition and have questions about this meal replacement shake, then you’re in the right place! Today I am sharing answers to the common questions about Huel, and exploring how it can help you to reach your health and fitness goals. If you have any further questions or comments, then always feel free to reach out to me. P.S I’m not affiliated with Huel in any way, I just really rate it! How is Huel Black Edition Different to Regular Huel?
Dunkin' Launches Oat Milk At All US Stores
(Nixx Photography/Shutterstock.com) by Alix Coe | August 20, 2020 Coffee giant Dunkin’ has added oat milk to the menu at all of its US locations. Dunkin’ is now offering Planet Oat Oatmilk for customers to add to existing drinks, in addition to releasing the new Oatmilk Latte. The popular quick-service chain has joined forces with vegan sensation Tabitha Brown to share news of the launch online. “Creamy And Delicious” “Hey family, guess what??,” Brown wrote on Instagram.
New Law Requires Jails To Halve Consumption Of Animal Products By 2024
(Evgeny Karandaev/Shutterstock.com) by Alix Coe | August 19, 2020 A new law will require jails in San Francisco to reduce the use of animal products in meals by 50 percent over the next four years. The San Francisco Board of Supervisors voted last week to halve the use of items such as meat, dairy, and eggs, in local jails, with environmental reasons cited as the driving factor. The Board also voted to reduce the use of animal products in public hospitals by 15 percent by 2023.
North Korean Leader Kim Jong-Un Orders Confiscation Of Pet Dogs
(Pavlina Trauskeova/Shutterstock.com) by Alix Coe | August 19, 2020 North Korean leader Kim Jong-un has ordered the confiscation of all dogs from their human companions in the capital city of Pyongyang. The authoritarian ruler believes keeping dogs is capitalist “decadence,” and has issued an outright ban on pet dog ownership.
Charity Says Vegans Should Drink Cow's Milk To Save The Planet
(nafterphoto/Shutterstock.com) by Alix Coe | August 19, 2020 A sustainability charity has suggested that vegans should swap soya milk for cow’s milk if they want to help save the planet. In collaboration with the University of Nottingham, the Sustainable Food Trust has investigated the impact of soya, stating that it leads to destruction of the rainforest. The researchers have reported that 85 litres of cow’s milk can be produced from every kilo of soya bean meal that is used to feed dairy cows.
US Mink Fur Farms Hit By COVID-19 After A Million Culled In Europe
(Lynsey Grosfield/Shutterstock.com) by Alix Coe | August 19, 2020 Following huge infection rates at mink fur farms in Europe, the virus has now spread to captive minks in the US. The US Department of Agriculture (USDA) has confirmed the presence of coronavirus at fur farms in the country, with farmers describing, “deaths in numbers they’d never seen before.” Farmers in Utah reported unusual mortality rates to the USDA earlier this month, with an investigation quickly being launched.
Queer-Owned Vegan Cheese Shop Preparing For Nationwide Launch
(Provided/Emily Sanchez) by Alix Coe | August 18, 2020 A queer-owned vegan cheese shop has opened in Denton, Texas, with plans underway for a nationwide launch. Mindful Mortal Cheese was started by plant-based team Emily Sanchez and Aspen Carter. The store is currently offering cashew-based cheddar and mozzarella style flavors for local delivery and collection.
Ariana Grande Tells Fans That Being Vegan Makes You A "Happier Person"
(Kathy Hutchins/Shutterstock.com) by Alix Coe | August 18, 2020 Pop star Ariana Grande has opened up about the health and happiness benefits of following a vegan diet. The “thank u, next” singer transitioned to eating plant-based in 2013, after watching nutrition documentary Forks Over Knives. She has since become an advocate for animal-friendly eating.
Lawsuit Claims US Government Is Ignoring Slaughterhouse Coronavirus Risk
(shellygraphy/Shutterstock.com) by Alix Coe | August 18, 2020 A group of doctors has filed a lawsuit against the US government, claiming that it is ignoring concerns about the spread of COVID-19 in slaughterhouses. Non-profit organization the Physicians Committee for Responsible Medicine (PCRM) raised the lawsuit as the government has refused to introduce mandatory meat product testing.
Black-Owned Zero-Waste Vegan Restaurant Opens During Pandemic
(Provided/uncooked) by Alix Coe | August 17, 2020 A new vegan restaurant has opened in Chicago during the coronavirus pandemic. Plant-based restaurant un•cooked — which is co-founded by veteran restauranteur Carole Jones — is an entirely raw and zero-waste establishment. Jones is being supported in the new venture by her son and daughter-in-law, Jeremy and Kaitlyn Jones.
COVID-19 Virus Detected On Frozen Meat As WHO Accused Of Downplaying Risk
(l i g h t p o e t/Shutterstock.com) by Alix Coe | August 17, 2020 The World Health Organization (WHO) has been accused of downplaying the risk of COVID-19 after the virus has been detected on the packaging of multiple frozen meat products. Chicken wings and shrimp that were imported into China from South America were tested for COVID-19, with samples from both testing positive.
Prada Announces Ban On Kangaroo Skin
(Belle Ciezak/Shutterstock.com) by Alix Coe | August 16, 2020 Italian fashion house Prada has announced a ban on using kangaroo skin to make its high-end clothing. The luxury brand confirmed that it will no longer sell items that are produced with skin from kangaroos, and that no new items will be made from it. Prada is one of a number of companies that have been petitioned by animal rights group LAV to end the cruel practice.
Pizzeria Reopens As Totally Vegan Restaurant After Coronavirus Lockdown
(Vladislav Noseek/Shutterstock.com) by Alix Coe | August 15, 2020 A pizzeria in Scotland has reopened following the coronavirus lockdown as a totally vegan restaurant. Novapizza in Edinburgh opened to the public earlier this week, after taking all animal products off the menu. “New Mouthwatering Vegan Alternatives” “We are now 100% vegan!,” the restaurant shared on Instagram.
Research Shows Swapping Meat For Beyond Burgers Can Boost Heart Health
(Africa Studio/Shutterstock.com) by Alix Coe | August 14, 2020 A recent study conducted by Stanford University has shown that eating Beyond Meat’s vegan burgers can be beneficial for heart health. The new research — called The SWAP-MEAT Study — involved switching out meat products for the plant-based burgers. The findings have now been published in the American Journal of Clinical Nutrition. This is the first time that the vegan company’s products have been used in any clinical research.
Ben & Jerry’s Launches New Vegan Ice Cream To Fight Climate Change
(Source: Kate33/Shutterstock.com) by Alix Coe | August 14, 2020 Ice cream giant Ben & Jerry’s has launched a new flavor of vegan ice cream to help fight the climate crisis. The limited-edition flavor — Un-fudge our Future — is available exclusively in Australia, and has been created in collaboration with environmental group 350.org Australia.
Beyond Meat Launches Free Educational Program On Sustainability
(Beyond Meat/Provided) by Alix Coe | August 13, 2020 Vegan food brand Beyond Meat has teamed up with education technology company EVERFI to create a science-based course on sustainability. Announcing the partnership today, Beyond Meat has shared that the course will be available for free to teachers, students, and parents, across the US.
Petition To Protect Transgender Adoption Rights Reaches 70,000 Signatures
(Syda Productions/Shutterstock.com) by Alix Coe | August 13, 2020 More than 70,000 people have signed a petition to protect the rights of transgender people to marry and adopt in Russia. The openly-anti LGBTQ+ country is considering passing a bill that would take away these rights, in addition to banning same-sex marriage and undoing existing gender recognition policy. Current laws in Russia allow people to legally change their gender by undergoing psychiatric evaluation and medical treatment.
Man Starts Meat-Eaters Group After Being Excluded From Vegan Dinner Club
(G-Stock Studio/Shutterstock.com) by Alix Coe | August 13, 2020 An anonymous man has sparked a heated debate after launching a workplace dinner club exclusively for meat eaters. The man shared online that he had launched a “Burger and Steak Club” after he wasn’t allowed to join a workplace dinner club for vegans — due to the fact he is not one.
Tofu Sales Boom By 82 Percent During Coronavirus Lockdown
(FamVeld/Shutterstock.com) by Alix Coe | August 13, 2020 Figures show that sales of tofu grew by almost 82 percent in the UK during the coronavirus lockdown. Consumer insight company Kantar Worldpanel investigated the boom in plant-based eating, and discovered the rising interest in tofu. In line with this growing trend, a number of UK supermarkets have reported an increase in sales for vegan meat substitutes.
The Best Of Brighton's Vegan Food Scene
(Happy Maki/Instagram) by Alix Coe | August 12, 2020 Five years ago, maxed out on life in London, I was faced with the decision as to where I would make my escape to. As a queer vegan, not many places in the UK really stood out to me as great places to live — with the exception of the city of Brighton. Often referred to as the LGBTQ+ capital of the UK, Brighton is also a paradise for vegan foodies — a delicious fact that has only become more true in the last few years.
Animal Experiments
(Provided/White Coat Waste Project) by Alix Coe | August 12, 2020 A bipartisan group of 31 members of congress and seven army veterans have slammed the use of animals in “wasteful” government experiments. The coalition — which is led by Rep. Dina Titus (D-NV) and Army veteran Brian Mast (R-FL) — argues that “painful and outdated” experiments are being conducted on cats at the US Department of Veterans Affairs (VA).
Vegan Organization Helps Dairy Farmers Transition To Oat Milk Production
(Kraipet Sritong/Shutterstock.com) by Alix Coe | August 12, 2020 Vegan organization Refarm’d is helping dairy farmers transition to oat milk production. Refarm’d is working with farmers who are looking to leave the dairy industry, by helping them switch to plant-based farming through free training and ongoing support. During the transition process, the dairy farms become sanctuaries for the cows, and the new oat milk business provides an alternative income.
Beluga Whales Rescued After Decade Of Captivity In China
(CJ Larsen/Shutterstock.com) by Alix Coe | August 12, 2020 Two beluga whales have been rescued from ten years of captivity in China, and taken to the world’s first open water sanctuary in Iceland. The 12-year-old whales — called Little Grey and Little White — were taken from Ocean World in Shanghai, where they had been forced to perform tricks for visitors since 2011.
Prisons in Arizona Are Now Providing Vegan Meals
(Ildi Papp/Shutterstock.com) by Alix Coe | August 11, 2020 Inmates in Arizona’s prison system are now being given the choice to have vegan meals. The Arizona Department of Corrections (DOC) has swapped the halal and kosher dishes with entirely vegan options. The meals — which are referred to as Common Fare Meals (CFM) — have been introduced to cater to the wide range of dietary needs among the prison population.
Kelly Osbourne Shares Weight Loss Story After Switching To Vegan Diet
(DFree/Shutterstock.com) by Alix Coe | August 11, 2020 Kelly Osbourne has shared that she lost 85lb after switching to a vegan diet and starting a regular exercise routine. The 33-year-old reality TV star recently posted a photo to Instagram, in which some fans described her new look as “unrecognisable.” In response to one comment on her photo, Osbourne wrote, “That’s right mamma Mai I lost 85lbs since I last saw you.
Vegan Documentary Wins Award At Film Festival
(Provided/Viva!) by Alix Coe | August 10, 2020 A vegan documentary has won the Wild Animal Award for outstanding film-making at this year’s British Documentary Film Festival. The film — HOGWOOD: a modern horror story — is a 35-minute documentary highlighting the mistreatment of animals at some of the UK’s biggest factory farms, including the infamous Hogwood Farm.
Vegan Hate Crimes
(carl ballou/Shutterstock.com) by Alix Coe | August 10, 2020 The number of crimes committed against vegans because of their animal-friendly beliefs is rising in the UK. Over the past five years, 172 crimes have reportedly been committed against people relating directly to veganism. 55 of those crimes took place last year, with only nine happening in 2015.
Pop Star Selena Gomez Creates Vegan Beauty Brand
(DFree/Shutterstock.com) by Alix Coe | August 10, 2020 Singer-songwriter Selena Gomez is set to launch her own vegan beauty brand — Rare Beauty. The animal-friendly brand — which is also advertised as “cruelty-free” — will be on sale exclusively at Sephora from September 3. “Vegan And Cruelty-Free” “For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free,” wrote Rare Beauty on Instagram.
Starbucks Puts Vegan-Friendly Peanut Butter Frappuccino On The Menu
(weedezign/Shutterstock.com) by Alix Coe | August 9, 2020 Starbucks has launched a new iced peanut butter drink that can be customized as vegan — the Peanut Butter Cup Frappuccino. Available temporarily in UK stores until September 30, the new Frappuccino features an ice cold blend of peanut butter sauce mixed with chocolate chips and topped with whipped cream. The iced drink can be made vegan by ordering with a plant-based milk and without cream.
Animal Welfare Group Shuts Down Dog Meat Slaughterhouse
(Provided/FOUR PAWS) by Alix Coe | August 8, 2020 Animal welfare organization FOUR PAWS has permanently shut down a slaughterhouse in Cambodia, and rescued all of the dogs inside. The now-closed dog meat facility in the province of Kampong Thom slaughtered thousands of dogs every year, using methods such as drowning, choking, and asphyxiation. Following the closure of the slaughterhouse, FOUR PAWS is now working with the owner to assist in the transition to an alternative livelihood.
Vegan Egg Brand JUST Launches First National Ad Campaign
(Business Wire) by Alix Coe | August 7, 2020 Vegan egg brand JUST is hitting televisions across the US with its first ever national ad campaign. The plant-based company is aiming to target flexitarian consumers with the new campaign, which will also be shown on social media, and YouTube. The campaign features a series of adverts titled, “Plant-Based Hits…,” and demonstrates how the liquid egg alternative from JUST can be used to make a variety of meals.
Vegan Food Market Booms In China As COVID-19 Disrupts The Meat Industry
(Elena Eryomenko/Shutterstock.com) by Alix Coe | August 7, 2020 The vegan food market in China is on track to be valued at $12 billion, as consumers increasingly turn away from meat amid the pandemic. Interest in meat-free proteins has boomed since a wet market in the country was investigated as the source of COVID-19. In addition to the coronavirus pandemic, an outbreak of African Swine Fever caused pork shortages this year, fueling interest in plant-based alternatives.
Beaver Families Win Legal Battle To Keep Their River Home
(Kris Wiktor/Shutterstock.com) by Alix Coe | August 6, 2020 Fifteen beaver families residing on the River Otter in Devon, UK, have been granted the legal “right to remain” after they were threatened with removal. The Devon Wildlife Trust (DWT) began investigating the impact of the beavers on the environment five years ago, after the mammals — which were previously extinct in the UK — appeared without explanation.
Child Chokes On Face Mask Found Inside McDonalds Chicken Nuggets
(ATIKAN PORNCHAIPRASIT/Shutterstock.com) by Alix Coe | August 6, 2020 A young girl is reported to have choked on a face mask that was inside a McDonalds chicken nugget that she was eating. Six-year-old Maddie Arber was tucking into the meal from McDonalds in Hampshire, UK, when she part-swallowed the blue face covering. Maddie’s mum Laura said that at least two of the 20 nuggets in the meal contained pieces of the face mask.
Bernie Sanders Co-Sponsors Bill To Ban Factory Farming
(Trevor Collens/Shutterstock.com) by Alix Coe | August 6, 2020 Former presidential candidate Bernie Sanders has voiced his support for the end of factory farming. Democrat Sanders — who serves as a senator in Vermont — has co-signed a bill to ban factory farming by 2040. The bill — known as the Farm System Reform Act (FSRA) — was introduced by vegan politician Cory Booker last year.
KFC Canada Adds Vegan Fried Chicken To The Menu Nationwide
(Photo: Sapadia Aku/Shutterstock.com) by Alix Coe | August 6, 2020 KFC has announced that vegan fried chicken is set to become a permanent addition to the menu in Canada. The fast food giant has partnered with plant-based meat company Lightlife to create the vegan fried chicken, which will be available as a sandwich from August 10. The plant-based chicken was first introduced to KFC fans in Canada during a trial last year, with stocks quickly selling out.
Fish & Chip Shop Offers Extensive "Mouth-Watering" Vegan Menu
(DronG/Shutterstock.com) by Alix Coe | August 5, 2020 A fish and chip restaurant in Scotland has surprised customers by creating an extensive vegan menu, featuring nearly 30 options. Gino’s Fryer in Ayrshire, Scotland, has traditionally served up animal dishes, such as burgers, sausages, and fish. The restaurant is now offering a wide range of “mouth-watering” meat-free options for those who want to dine plant-based.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Alix
Contact Alix, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack