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Articles by Colm Lambert
14 Ways Your Elevator Pitch Is Hurting Your Brand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Starting With Your Name Don’t say who you are or the name of your company at the beginning.
5 Reasons You Should Be Journaling on the Job
Journals are typically a private place for you to air out your thoughts, feelings, and fear. They’re also typically found far outside of the workplace. It turns out, though, that this notion should be ignored, as the benefits of journaling extend far beyond your personal life. The following five reasons prove it. Need more convincing? You only need to journal once a week to reap the benefits.
Facebook Audience Optimization to Better Target Your Brand Audience
Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem. Many brands and businesses post content, images and video on Facebook as a way to attract likes, comments, and shares. But many of these posts are no longer seen in the News Feeds.
4 Branding Tips That Help Increase Customer Loyalty
If you’re a small business owner looking to build a company that transcends generations, then you must respect the importance and power of branding. Your business is more than a business. It’s a brand. It’s an organization. It’s a living, breathing community. Whenever possible, you must inject a bit of personality into your marketing materials, and keep the customer’s needs at the absolute forefront of all decision making. It’s all about “setting the scene.” It’s not just about making that sale.
How SEO Takes Time to Get Results
The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry. It’s sore as in actual physical pain. It’s because John has recently started a personal training plan, in what he admits is his first regular exercise in about 25 years. A couple of times a week, he’s up at some unearthly hour to meet his trainer, Ciarán Clear of 360 Fitness in Kilkenny.
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