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Articles by Conrad Midtown
What Should Be Included in Your Hotel's E-Marketing Messages: A Comprehensive Guide
Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings.
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We, as an industry, have identified new need periods as a result, and can leverage marketing to help increase revenue with three key elements: consistency, planning and impact. Consistency is key in marketing.
Digital Marketing: How Does it Drive Guests On-Site in All Verticals
Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are important, and if something is "too hard to figure out" or "difficult to absorb," we will disengage. Digital marketing can be leveraged in many ways to drive guests to our websites and ultimately on-property.
HOTEL BUSINESS REVIEW
Coming up in March 2023... Hotel Human Resources: The Great Resignation Hotels have always struggled with the task of attracting and retaining qualified employees. At any given moment, hotels are consistently understaffed which makes providing quality guest services a persistent challenge. Additionally, as a consequence of the pandemic, there has been a mass exodus of workers who left their employers and haven't returned. This phenomenon has become known as the Great Resignation.
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