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Articles by Convena Delivers Content
6 Reasons for Resetting your WordPress Blog » Martech Zone
WP Reset is a plugin that lets you reset your site both completely and partially where only specific sections of your blog are included in the changes. The full reset is pretty self-explanatory, removing all posts, pages, custom post types, comments, media entries, and users.
Tips from High-Converting Sites » Martech Zone
There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting them inside.
What is a Marketing Strategy? » Martech Zone
Over the last several months, I’ve been assisting Salesforce customers with developing a strategy on how to best utilize their licensed platforms. It’s an interesting opportunity and one that’s actually surprised me. Having been an early employee of ExactTarget, I’m a huge fan of the infinite capabilities of Salesforce and all of their available products.
Know Everything, So You Can Do Anything: How 6sense Is Disrupting the ABM Industry » Martech Zone
B2B buying has changed – today’s buyers are anonymous, fragmented and resistant. B2B Sales and Marketing efforts continue to become less and less effective as revenue-generating teams battle for an ever-shrinking sliver of attention from customers and prospects in an already overcrowded and increasingly noisy environment. To compete and win today, B2B revenue teams need to transform their approach to accommodate the demands of modern B2B buyers.
HTTP Live Streaming Players: 5 Features You Need to Know » Martech Zone
HLS player which is also known as HTTP live streaming is a communication protocol which is the brainchild of Apple that was initially designed exclusively for the Apple devices but eventually it became compatible with other devices as well. Among the various commendable features, the HTTP live streaming platform uses the adaptive streamingtechnology which targets the streaming subscribers by providing them with both on-demand and live streaming services across all Apple devices.
Xara: Create Visually Engaging Marketing Documents in Minutes » Martech Zone
There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new smart design tool developed for non-designers that makes creating visual and professional business and marketing documents simple.
SpotOn: POS Integrated Marketing for Small Business » Martech Zone
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are.
How Using Buyer Intent Data Can Leverage Your Marketing Strategy in 2019 » Martech Zone
It seems incredible that, by 2019, more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage. Today, we would like to take a look at a number of aspects of intent data and what it can do for future sales and marketing strategies.
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