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Articles by Coreena Brinck
Risks and rewards of trade secrets in Europe
Until recently, trade secrets were, apart from a few exceptions, often overlooked in favour of patent rights in terms of the value that they contribute as IP assets. But this was not a fair assessment – for many firms, keeping certain things secret is vital to success. Trade secrets are often central to the way that a modern company operates and competes in the market.
Low US GDPR opt in stats: you should see the EU ones! (via Passle)
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I don't want to hear from you ever again (via Passle)
If there's one thing I've learned from receiving what feels like a bazillion GDPR-related emails this week, it's that companies hold onto my data for aaaaages and there are plenty that I don't want to hear from. Now I have the opportunity to purge. Silver lining? There's the company I used a decade ago to ship a box to someone who has long left my friendship circle. The retreat organiser who I emailed when I had the grand (and short-lived) plan of writing a book in my late twenties.
Think 'stories' on social media are nonsense? Think again (via Passle)
Before I joined Instagram two years ago, I would have thought the idea of watching a 'story' (a 15 second clip of user-recorded content) was a bit mad. Who even does that? Well, me. And millions of others. It's not just a thing for teenagers pranking one another and foodies showing you their gourmet avocado on toast. Adtech presents so many opportunities for businesses to more effectively market themselves and stories are just one option.
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