The rules of internet-based marketing are currently transforming in a way we haven’t seen for almost 20 years. Creating your content marketing in a format and style similar to the one you have been using for the last decade may mean your law firm’s website will not be discovered and retrieved by AI Overviews and Large Language Model (LLM) searches. Chances are, you have seen or will soon see a dramatic drop in search traffic to your law firm’s website.
