Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Corinne Sklar
How IBM is Helping Deliver Customers’ Trusted Data Across Salesforce for Agentic Enterprises
How IBM is Helping Deliver Customers’ Trusted Data Across Salesforce for Agentic Enterprises By Mary Rowe, Senior Partner, Global Salesforce Practice and Delivery Leader, Corinne Sklar, IBM Vice President and Managing Director, Salesforce Partnership October 15, 2025 The future of the Agentic Enterprise will be powered by integrated data. That’s why IBM’s collaboration with Salesforce is more powerful than ever, working together to make that future a reality for our customers.
Changing channels in B2B
Corinne Sklar, Chief Marketing Officer at IBM iX, Jorrit DeVries, Global Category Development Officer at Spotify, and Alyssa Hennessy, Media Strategist at LinkedIn discuss the future of B2B marketing in the tech and telco space, the trends to watch, and how to adapt for a stronger B2B brand.
Jeanniey Mullen of Mercer | Data and the Modern CMO | Mixpanel
If we imagine an enterprise company as a government, Marketing—the company’s representative on the global stage—would be the Department of State and the CMO, the Secretary. As Mercer’s Global Chief Marketing Officer, Jeanniey Mullen’s role as the number one diplomat involves using soft power to get both internal and external stakeholders on board with Marketing’s mission. Jeanniey doesn’t shy away from using political language to describe her role.
AI: the ‘human’ touch improving brand loyalty and customer experience
Companies of all industries and sizes are in the midst of a revolution, driven by connected customers who expect personalised and consistent experiences across every channel. Marketers in particular have a major role to play in creating customer journeys, augmented by Artificial Intelligence (AI) and data-driven approaches to meet these expectations.
Overcoming Marketing Stack Complexity to Drive Business Forward | MarTech Advisor
Corinne Sklar, Global Chief Marketing Officer at Bluewolf, an IBM Company talks about how the marketing stack can be a headache for marketers, but continuously innovating the ease-of-use of your technologies will ultimately drive your business forward When you hear the term ‘marketing stack,’ do you get excited or shudder? As a marketer, it’s easy to look at the challenges that current marketing technologies can create for your team and not want to deal with the headache.
Three Vital Steps for Effective Email Marketing
For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there's good news.
Stop Paying Lip Service to Data and Start Actually Tackling It
This year, 87.9 billion consumer emails will be sent and received each day. To stand out, marketers need to deliver relevant content to their customers—but only 21% of marketers believe they're doing so. Moreover, 62% of companies' email deliverability ranks as "questionable" at best, causing wasted marketing spend, missed campaign opportunities, and valuable time and resources spent fixing inaccurate records. Marketers need to deliver the right message to the right customer at the right time.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Corinne
Contact Corinne, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack