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Just as most are still holding strong to 2020 resolutions, here comes a new season of indulging just around the corner — Valentine’s Day. While there has been a drop in people participating in the holiday, including those who choose to rebel against it, according to the National Retail Federation, supporters who are buying gifts are spending record amounts on flowers, jewelry and candy.
When the economy is doing well, reaching new clients, carving out market share and experimenting with new technologies are some of the most exciting prospects for business owners. It can seem like an obvious decision to invest in advertising when business is booming. But what happens when the economy takes a turn for the worst? It’s at this time that smart business owners and managers must make critical decisions to continue paying off dividends long after the market corrects itself.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.