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Articles by Cosmin Ene
Who Is Paying for AI? The Monetization Problem No One Talks About
Generative AI is full of promise. OpenAI’s Sam Altman talks about GPT-5’s “PhD-level” reasoning and lightning-fast responses. According to IDC, generative AI is expected to contribute $19.9 trillion to the global economy by 2030. Billions of people are using popular chatbots to write, code or design in seconds. But here’s the truth: every single one of the answers you get from a chatbot costs real money to generate.
Update on Urinary Tract Infection Antibiotic Resistance-A Retrospective Study in Females in Conjunction with Clinical Data
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Double J Stents and Reno-Ureteral Lithiasis: Dynamic Changes in Management during the COVID-19 Pandemic
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Power to the People
Elon Musk made headlines when he announced that Twitter would soon enable publishers to charge users for access to individual articles. Commenters seem evenly spread between thinking this was a great idea and thinking that Musk had got it all wrong. I believe that Musk is (again) lightyears ahead of everyone else because he cares about consumers and content creators and understands they are the nexus of making money on the internet.
Make the User Great Again
In his 2009 Time article, entitled "How to Save Your Newspaper," Walter Isaacson famously wrote: In 2009, most content was available on the internet for free, paid for by increasingly intrusive advertising. Publishers were only just starting to explore alternative monetization models and had begun to fix on the subscription (and, by association, the "buy-all-or-get-nothing" paywall) as the model of choice.
Why Now Is The Time To Reimagine Earning From Digital Content
Content creators and publishers are in trouble. Subscriptions are plateauing and advertising isn't making enough money. At the same time new AI-based tools like OpenAI's ChatGP and Google AI both enrich and at the same time challenge traditional news content. It's time for a State of the Union Address for creators and publishers - one that looks at where publishers are today - and where media, as we know it, needs to go in the future.
The (Utterly Predictable) Decline of Advertising
The advertising industry is in freefall. Particularly when it comes to publishing, and particularly online. 2020 has been especially disastrous, with the impact of COVID-19 causing businesses of all kinds to drastically cut their advertising budgets. This — as has been exhaustively reported — led to what the Financial Times has called “carnage” for digital publishers, who are still reliant on advertising revenue. The results?
The (Utterly Predictable) Decline of Advertising
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. The advertising industry is in freefall. Particularly when it comes to publishing, and particularly online. 2020 has been especially disastrous, with the impact of COVID-19 causing businesses of all kinds to drastically cut their advertising budgets.
It’s Time for Publishers to Establish Value, Not Paywalls
An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on the rise. The WEF found that, for news, 53% of respondents said they would be willing to pay in the future, versus the 16% who pay today. Perhaps even more relevant for publishers, 35% of respondents agreed that they should be responsible for paying for – or funding access to – news.
It’s Time to Establish Value, Not Paywalls
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on the rise.
8 Things Publishers Need to Remember When Monetizing Content
With online advertising revenues continuing to decline, publishers know they need to do something to generate new income, which has led the industry to put all its focus on reader revenue generation. We’re bombarded all the time with new terminology: paywalls, paygates, memberships, freemium models, dynamic audience segmentation, etc. But they all amount to the same thing: charging readers, one way or another, for your content.
8 Things to Remember When Monetizing Content
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. With online advertising revenues continuing to decline, publishers know they need to do something to generate new income, which has led the industry to put all its focus on reader revenue generation.
How Do You Sell Content to an Audience That Controls the Narrative?
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture of advertising, paywalls, and subscriptions to generate revenue.
How Do You Sell Content to an Audience That Controls the Narrative?
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money.
Private Browsing Isn’t a Roadblock for Publishers, It’s a Road Map
The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent readers from circumventing their paywalls as they could no longer ask a reader to disable the setting before allowing them to access content.
Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint?
Rise of the Super Aggregator and the User-Centric Experience
How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and browse stories there. Reviewing data from Parse.ly, Nieman Labs suggests that in 2018 about 20% of traffic to the average site came from search, with an additional 23% coming from direct referrals. Aggregators accounted for only 8.4% of traffic, but that volume grew by 21% over 2017, making it the fastest changing category.
Rise of the Super Aggregator and the User-Centric Experience
How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and browse stories there. Reviewing data from Parse.ly, Nieman Labs suggests that in 2018 about 20% of traffic to the average site came from search, with an additional 23% coming from direct referrals. Aggregators accounted for only 8.4% of traffic, but that volume grew by 21% over 2017, making it the fastest changing category.
GEN Summit 2019 - The state of the paywall: Where do we go from here?
Recently at the GEN Summit, I saw so much positive awareness about how different monetization models can complement subscriptions. Just like at INMA earlier this year, people are paying attention, listening to the arguments being made, and building their own opinions. It is incredibly gratifying to see, and it made me want to share with you my own contribution to the debate. Last week I had the opportunity to attend the GEN Summit 2019.
Five Truths Publishers Need To Accept To Remain Profitable In 2019
According to the “Journalism, Media and Technology Trends and Predictions 2019” report published by the Reuters Institute and the University of Oxford, 2019 will be the most challenging year yet for journalism. While this is quite a daunting prediction, especially following all the turmoil in 2018, it is not hard to see why this is a prevailing opinion.
Micropayments Can Move Readers Through the Subscription Funnel
This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models. For the past decade, methods of generating revenue from readers have veered from metered models to subscriptions, and most recently to memberships.
How Micropayments Can Move Readers Through the Subscription Funnel
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions.
The Death of the Paperboy – Cosmin Ene – Medium
The Internet’s Shift from Push to Pull Content Delivery Like many other kids growing up in the 1980s, one of my first jobs was as a paperboy, delivering the local news to my neighbors. It was a simple, honest job, for a simpler time. Where is the paperboy today? Nowhere to be seen. It was a long time in the coming — and it happened slowly enough you could be forgiven for not noticing it — nonetheless, the Age of the Paperboy has well and truly ended.
What's Wrong With The Traditional Publishing Model In The Digital Age?
Like many other kids growing up in the 1980s, one of my first jobs was as a paperboy, delivering the news to my neighbors. But you don’t see the paperboy around much these days. Instead, the publishing model has been turned on its head, in large point due to the internet. We consume our content online, yet it seems as if many publishers are still reveling in the time when the news was delivered by hand.
The Third Wave of the Internet – Cosmin Ene – Medium
Data and privacy concerns may usher in the next evolution of the internet, one that gives users a choice and maybe even a cut Starting in the late 1980s and ’90s with the rise of Internet Service Providers, the commercial exploitation of the Internet laid the foundation for incredible progress in all our lives.
3 Lessons Publishers Can Learn from the TV and Music Industries
This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through the noise and uncovering solutions that will further meet the needs of today’s modern-day consumer. I am no stranger to this struggle, having co-founded German music TV channel Deluxe Music back in 2004.
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