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People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch. As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
