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The Mavic Air, introduced in January, represents the latest iteration of DJI’s top-selling drone line, the Mavic series. The Air name might represent that the drone is about half the weight of the Mavic Pro or could simply serve as a reminder that DJI is the Apple of drones in that it dominates the worldwide market share. What is clear about the Mavic Air is that it represents another evolution in DJI’s mission of bundling new features into a take-anywhere package.
It’s difficult to sell a product that clients don’t think they need. Unfortunately, in many cases, the photographic print falls into that category. Many consumers think printing, especially portrait printing, is a thing of the past. If you’re like me, running a print studio in a digital age, you’ve wrestled with this challenge. The digital shoot-and-burn mentality has become far too common and printing has become too uncommon. Why does that matter?
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