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On a hot summer day in the early 20th century Joseph Haspel, a New Orleans clothier and master tailor, was attending the trade show in Boca Raton, Florida. He dove into the ocean wearing his favorite suit and, after splashing fully clothed in the waves for several minutes, emerged on the shore and calmly began to march back to his hotel as a large crowd of sunbathers stared in amazement.
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