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Articles by Daisy Pan
Mock the ‘curator,’ peel the pomelo: China’s new lexicon
Trending buzzwords mark a generational pivot — less self-branding, more self-soothing. As Chinese Gen Z reshapes identity around emotional states and digital language, buzzwords like ‘real-life vibe’ and ‘love your inner self’ signal a broader shift in how youth engage with brands and the world.
Six consumer shifts shaping China’s luxury future
Emotional fitness, power-aging, gold fever, and instant gratification: the signals brands can’t afford to miss in 2026. A model wears Borland (Baolan) jewelry, known for fusing traditional Chinese gold-making techniques with contemporary design. The brand’s rise reflects surging domestic demand for high-end cultural craftsmanship. Image: Borland A model wears Borland (Baolan) jewelry, known for fusing traditional Chinese gold-making techniques with contemporary design.
From stars to keys: Michelin’s new hotel ranking sparks debate in China
Where Chinese travelers rely on crowd-sourced, experience-driven advice, Michelin’s new guide seems more focused on prestige than practical guidance. Rissai Valley, a Ritz-Carlton Reserve in Sichuan’s Jiuzhaigou, is one of two properties in Greater China with Three Michelin Keys. Image: The Ritz-Carlton
China’s coffee raves: Sunrise beats, no hangovers
Morning dance parties are sweeping China’s cities — blending house music, caffeine, and clean living into a new ritual for Gen Z and millennial urbanites.
Trail blazers: How sports labels build communities
As Chinese sports consumers mature beyond brand logos, athletic labels respond with immersive festivals and retail concepts celebrating collective participation. Hoka One One staged the third stop of its annual running festical in China on September 12 and 13. Image: Hoka
Luxury watchmakers go experiential to woo Gen Z
Jaeger-LeCoultre, Rolex, and Omega spearhead shift with immersive exhibitions, hands-on workshops, and star-studded campaigns. At Zhangyuan in Shanghai, Vacheron Constantin’s “Les Chemins du Temps” exhibition commemorated the maison’s 270th anniversary with immersive, culturally resonant installations.
From trail runs to takeovers: Sportswear’s China power plays
Under Armour’s Great Wall ultra partnership, Anta’s billion-dollar surge, Puma sale rumors, and outdoor flagships signpost the race to capture market share. FashionNewsOutdoor Sports Under Armour Outdoor made a high-profile debut as the title sponsor of the Xiongguan 330 ultra-marathon in Hebei Province, China. The move signals the brand’s strategic entry into the local trail running market, blending elite performance storytelling with immersive brand experience.
Proya’s H1 results: Online shines, offline struggles
China’s beauty leader posted $745 million H1 2025 revenue, but offline sales plunged 21% as the company’s extreme digital dependence reveals structural risks. The image displays a collection of hair and scalp care products from the Japanese brand Off & Relax, part of Chinese beauty group Proya. The Spa Moisture line emphasizes scalp health and hydration, reflecting Proya’s multi-brand strategy amid rising consumer demand for functional beauty.
Alpine ambitions: How China lured luxury outdoors
Government backing, millions of engaged consumers, and a burgeoning outdoor market convince luxury maisons from Bottega Veneta to Balenciaga to conquer new peaks ⁕ FashionStrategyOutdoor Sports A model showcases Bottega Veneta’s ‘Still Peaks’ outdoor collection, featuring the brand’s signature Intrecciato crossbody bag paired with technical outerwear against a natural landscape backdrop.
Daisy Pan | Jing Daily
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Athletic brands’ summer of wins and controversies
From a volcanic-inspired pop-up to sustainable hardshells, athletic labels are expanding the intersection of performance and lifestyle in Asia. FashionStrategyOutdoor Sports Hoka opened a pop-up in Beijing’s Taikoo Li Sanlitun on August 8, bringing the brand’s alpine DNA into the heart of China’s fashion capital for the first time.
Adidas apology to Mexico wins over Chinese netizens
The sportswear giant’s response to controversy sparked by shoe design drew praise, showing how apology culture shapes brand reputation. Willy Chavarría, the Mexican American designer behind the Adidas Oaxaca Slip-On, holds the controversial shoe, which has been accused of appropriating Mexico’s traditional huarache sandal design.
When Qixi meets modern love languages
Luxury brands are learning to speak in new dialects of affection — from Louis Vuitton’s dreamy train journeys to Balenciaga’s frozen urban moments that capture contemporary intimacy in motion.
China social media 2025: Xiaohongshu vs WeChat strategy
Rather than react to WeChat’s copycat threat, China’s $26 billion social platform aims to deepen user engagement and boost retention via interest-based communities.
What’s next for New World Development?
What’s next for New World Development? After shedding its founding family heir Adrian Cheng, Hong Kong-based conglomerate faces a crucial test: can professional management turn around a debt-laden empire and restore investor confidence?
Luxury brand podcasts struggle for Chinese audiences
While most brands achieve limited engagement, Giada’s 350,000-play success reveals the winning formula: authentic storytelling, emotional resonance, and understanding China’s companion-style podcast ecosystem.
Luxury brand leadership: Prada CEO exit explained
Gianfranco D’Attis, the first non-family CEO to lead Prada, exits, leaving behind unfinished transformation plans and a brand struggling to match its sibling’s meteoric rise.
Michael Kors, Adidas brew Chinese teahouse experiences
Tea culture is steaming hot again, with fashion brands like Michael Kors and Adidas rolling out immersive teahouse pop-ups in China.
Dior’s China data breach exposes elite clients
As French maison scrambles to contain the damage, its China breach reveals a high-stakes vulnerability at the heart of luxury’s personalization model.
Lifestyle | Jing Daily
Skip to content For young Chinese, ‘ugly cute’ products offer psychological permission to be vulnerable, creating companions that mirror their own complexity. Chinese automakers have solidified their foothold in Europe, capturing 5.4% of the market, as of August 2025. Morning dance parties are sweeping China’s cities — blending house music, caffeine, and clean living into a new ritual for Gen Z and millennial urbanites. ‘Guochao’ made Chinese brands fashionable; ‘zìxìn’ makes them foundational.
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