Account Executive @impactbnd
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Dan Tighe
4 Mistakes That Can Derail Your Inbound Marketing Campaign
April 13th, 2013 min read It's not easy to develop and launch a successful inbound marketing campaign. One little mistake and your whole campaign can be derailed in a matter of seconds. Has this ever happened to your company? You've developed this amazing campaign that everyone in excited to launch and right before you're ready to launch you realize you missed something. Making this campaign a total nightmare. Before you launch your next campaign here are some mistakes you should look out for.
Outbound vs inbound marketing in 2020: What's the difference?
June 24th, 2020 min read Marketers are an all-or-nothing kind of group. The minute something new comes along, we quickly drop whatever it was that we had previously loved or sworn by as gospel and embrace the shiny new object put in front of us. For example, let's all remember when inbound marketing storming onto the scene about a decade or so ago.
The 4 most common misconceptions about They Ask, You Answer
October 14th, 2020 min read If you are all jazzed up after reading They Ask, You Answer, if you recently heard Marcus speak somewhere, or if you've just had your own "AH-HA!" moment about content marketing, then this little ditty of a soapbox is for you. I wrote it from a place of love, I promise. I don't want to be melodramatic, but if you are post-"AH-HA" and pre-execution with They Ask, You Answer, this article may feel like a bit of a buzzkill.
9 keys to building an effective landing page [Infographic]
October 3rd, 2020 min read Did you know that there are over 543 million active websites on the internet today? If you’re reading this, then chances are you either maintain or edit one of those websites and want to stand out from your competitors. Since it only takes a user 0.05 seconds to form their opinion of your website, you’ll want to ensure you captivate them immediately, otherwise, you risk losing their trust and ultimately their business. This is especially important on a landing page.
10 Laughable Reasons to Transition from Outbound Marketing [Memes]
July 19th, 2013 min read Outbound marketing; it's more expensive, less effective and generally just an outdated method of prospecting and lead generation.
Business leaders, you can't miss HubSpot Training Day! Here's why
September 17th, 2020 min read Dear business leaders, Let me start by saying this: I know how hectic your days are. You’re probably wearing many hats, working on various parts of your business, trying to get your departments in sync, and figuring out how to make the most of this roller coaster of a year we call 2020. I get it. I don’t want to waste any of your already overloaded time, but I want to make sure you know about our upcoming event, HubSpot Training Day.
Why you need a content manager on your digital marketing team
August 24th, 2020 min read Editor's note: Liz originally published this article in 2019. She has completely overhauled it in light of new best practices, resources, and thoughts around the importance of hiring a content manager. OK, I'm going to forgo my usual antics, quips, banter, and inappropriate stories about my love for Han Solo, because today's topic is (a) too important, and (b) too near and dear to my heart to mess around. So, let's get down to business, shall we?
Outbound vs inbound marketing in 2020: What's the difference?
June 24th, 2020 min read Marketers are an all-or-nothing kind of group. The minute something new comes along, we quickly drop whatever it was that we had previously loved or sworn by as gospel and embrace the shiny new object put in front of us. For example, let's all remember when inbound marketing storming onto the scene about a decade or so ago.
Top 7 reckless B2B content marketing mistakes you can't afford to make
Years ago, while in a job I wasn’t particularly happy with, when I had a brilliant idea. “I’m going to start a marketing blog!” I said to myself with bright-eyed ambition. You see, I had started taking on consulting clients on the side of my full-time job, with a plan to leave once I built up more. I thought content marketing would be a great way to start getting myself out there. So, I started a content calendar and tons of topics ready to go.
11 best B2B website service page examples to inspire you
July 26th, 2020 min read Best B2B website service page examples Medallia Hortonworks Achievers Arcurve Hootsuite Domo iVision Salesforce Marketing Cloud WaveOC Cart2Cart Interamark Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it.
Best online digital marketing courses for 2020 and beyond
July 31st, 2020 min read 2020 has been a [insert your adjective of choice] year. Whether you prefer “unprecedented,” “challenging,” or a much-warranted expletive of your choosing, it hasn’t been easy. It’s also certainly not something we, as working professionals, business leaders, or entire industries, prepared for — but we’ve had to manage. In the pandemic, countless individuals, businesses, and sectors have been forced to pivot and solve for the moment.
10 Out-of-the-Box Inbound Marketing Ideas To Get You More Leads
July 1st, 2015 min read So you’ve covered all of the basics of your inbound marketing program: You know your audience. You created buyer personas and your website and content has been developed to be persona-centric. You’re creating great content. You have blog posts going live twice a week and several members of your organization have bought-in to creating educational content with you. You’re doing everything you’re told you need to do to attract prospects.
25 Top Inbound Marketing Blogs to Follow in 2019
July 9th, 2019 min read Top Inbound Marketing Blogs HubSpot Ann Handley DigitalMarketer The PR 20/20 Blog Kuno Creative Lynton Moz Weidert Group Danny Brown Trust Insights Chris Brogan Problogger Top Rank Marketing Jeff Bullas Seth Godin Daily Blog Tips ClickZ Orbit Media Studios John Chow Web Ink Now CopyBlogger Duct Tape Marketing Search Engine Journal Social Media Examiner Outside the Jar (HotJar) Since IMPACT's founding 10 years ago, we as a company have invested tremendous time and...
Hyundai's pursuit of Millennials
This article explains how Hyundai, the car manufacturer, used zombie related marketing to appeal to millennials in the US. Hyundai's pursuit of Millennials Dan TigheInitiative Engaging tech-savvy Millennials, who mistrust traditional advertising, is achieved not by interrupting but by actually becoming an inseparable part of what Millennials like. The global economic slump...
What is Account-based Marketing Anyway?
Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and strategies. Although the term may seem like a new topic, it’s actually a marketing and sales strategy that has been around for a few years now.
Why I Prepaid College Tuition
When I went to college, tuition was low and student loan rates even lower. My wife, too, managed to work her way through college. Though neither of us came from families with means, the cost of higher education for us was not an unreasonable burden. By the time our two sons came along, all that had changed in America. Today, with every new baby born, someone inevitably will ask the question: How on earth are you going to send that child to college?
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Dan
Contact Dan, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack