Dana Khalaf is a well-traveled woman who has lived in exciting locales. Despite being from Connecticut, she moved to Abu Dhabi in the UAE as a child and spent most of her formative years in the Middle East. During this time, she enjoyed various cultural and educational experiences that shaped her perspective on life.
In 2011, Khalaf moved to Johnson City, Tennessee, to attend college. She graduated from East Tennessee State University with a Bachelor of Business Administration in marketing in 2014. Three years later, she received her Master of Science in Digital Marketing from the same university’s College of Business and Technology.
Khalaf’s career in marketing began in 2017 when she worked as a digital media specialist at the Island Resort & Casino in Michigan’s Upper Peninsula. Two years later, she moved to Orange County, California, where she coordinated digital marketing for Pacifica Hotels, which included managing online marketing for 35 properties across the West Coast. In 2022, Khalaf joined the Hilton brand as Senior Digital Marketing Manager, where she managed digital initiatives for Hilton Anaheim, including a strategic partnership with Disneyland Resort during the Disney100 Celebration.
Khalaf is an expert in website development and digital content creation, specializing in conversion optimization (CRO) and search engine marketing (PPC and SEO). She is also proficient in Adobe Illustrator and Photoshop for digital media creation. As an entrepreneur, Khalaf is strategic and unafraid of taking risks, making her a valuable asset in digital marketing.
