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CosmeticOBS: Roc has been around for seven generations. Why talk about redeployment for a brand that’s already well established? Julien Pasquini: Historically, Roc is a French brand, created by pharmacist Jean-Charles Lissarague in 1957. After being bought out by the American industrialist Johnson & Johnson, sales in France were entrusted to a local distributor. In this way, all strategic decisions were taken in the United States.
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