Responding to positive reviews can feel somewhat illogical. While replying to negative reviews makes sense (because you want to turn a negative into a positive) there’s a bias to leave positive reviews as they are. Your customer has purchased your product and left you a glowing review. Job done right? Wrong. Ratings and reviews, both positive reviews and negative, have become an integral part in the shopper journey. Consumers today are more influenced by their peers than they are by your brand.
